Google Ad Grants provides eligible Australian not-for-profits with up to US$10,000 per month in Google Search advertising. RealClicks helps turn that opportunity into meaningful reach and engagement.
At RealClicks, we don't just manage Google Ad Grants campaigns. We build strategies that connect not-for-profits with the people who need their services, support their cause, or want to contribute.
Every campaign is built around clear objectives, and designed to extend your organisation's marketing reach without stretching its marketing budget
We help not-for-profits make the most of that opportunity through senior-led strategy, campaign management and ongoing optimisation, all focused on the outcomes that matter to your organisation.
Results begin with strategy.
Maluk Timor is an Australian not-for-profit organisation supporting health and community development in Timor-Leste. Working alongside local communities and health professionals, the organisation helps strengthen access to quality healthcare while building sustainable local capability. Since 2019, Maluk Timor has trained more than 185 doctors and 395 nurses and allied healthcare professionals in Timor-Leste.
PCYC has been supporting young people and communities across New South Wales since 1937. Operating from 64 locations, the organisation delivers a wide range of youth, sport and community programmes. They partnered with RealClicks to maximise the impact of their marketing resources and expand their digital reach.
The Aboriginal Health and Medical Research Council of NSW (AH&MRC) is the peak representative body for Aboriginal Community Controlled Health Services
Google Ad Grants creates opportunities to build awareness, reach new audiences and introduce people to your organisation's work. The value isn't just in generating immediate conversions, but in helping people discover your cause, understand your services and engage when they're ready.
Technology helps campaigns run more efficiently. Strategy ensures they serve a purpose. Together, they help not-for-profits build awareness, extend their reach and connect with people who need their services or wish to support their cause.
Effective campaigns begin with your organisation's priorities. We identify relevant audiences, assess opportunities and objectives, and then decide how to structure your Google Ad Grants campaigns.
Google Ad Grants isn't a set-and-forget program. We regularly review keywords, search terms and campaign performance to improve relevance, make better use of the grant and maintain compliance with Google's terms and conditions.
Clicks alone don't tell the full story. We measure performance against your organisation's goals, from awareness and engagement to volunteer enquiries, donations and access to services.
