We developed an integrated digital strategy across Google Ad Grant management, organic social media and content. The Google Ad Grant provides an ongoing opportunity to increase Maluk Timor's visibility in search and connect new audiences with its work. Organic social has been developed into a more professional and consistent presence, helping the organisation communicate its programs, people and impact more effectively. Content has also become an important part of the strategy. Regular articles provide Maluk Timor with higher-quality, authoritative content that tells the organisation's story in greater depth and gives supporters a better understanding of the work being done in Timor-Leste.

Maluk Timor now has a more structured and consistent digital presence, with stronger content and clearer communication of its work and impact. Year to date, the organisation has seen strong growth across its digital channels, including increased social page follows and page views. Website sessions have increased 66% year on year, while total users have increased 80%, reaching more than 10,000 users. Together, these improvements are helping Maluk Timor reach more people, build greater awareness of its work and create more opportunities for supporters to engage with the organisation.