We developed an integrated digital advertising strategy combining Google Ads and paid social campaigns to promote key initiatives, reach relevant audiences and support the Foundation's broader objectives. Campaigns were tailored to schools, families, supporters and potential donors, with messaging aligned to the needs of each audience and the programs being promoted. The partnership subsequently expanded to include other brands within the Foundation, including Burn Bright and the National Leadership Forum. Across these initiatives, we continued to manage Google Ads and paid social campaigns, providing a coordinated approach while recognising the distinct audiences and objectives of each brand.

The Youth Impact Foundation established a more coordinated approach to digital advertising, creating a stronger foundation for promoting its programs and engaging schools, families and supporters. The expansion of the partnership to Burn Bright and the National Leadership Forum also demonstrated the value of extending a consistent digital marketing approach across the Foundation's wider portfolio. This has enabled campaigns to be managed with greater coordination while supporting the individual priorities of each initiative.