Hudson Institute of Medical Research Case Study: Google Ad Grants Management, Paid Social Advertising

Hudson Institute of Medical Research

THE CLIENT

Hudson Institute of Medical Research is one of Australia's leading independent medical research organisations, dedicated to advancing scientific discovery and improving human health. The Institute partnered with RealClicks to increase the visibility of its research and connect more effectively with the wider community.

Services delivered

Google Ad Grants Management, Paid Social Advertising

Industry

Medical Research

The process

Integrated strategy

The challenge

Hudson Institute wanted to extend the reach of its research beyond people already searching for information. While reaching audiences through Google Search was important, the Institute also needed to build broader public awareness of its research programs and connect with people who may not yet be familiar with its work. The challenge was to use different advertising channels for different purposes, supporting both active information-seeking and wider research awareness.

What we did

RealClicks developed a digital advertising approach combining Google Ad Grants management with targeted paid social campaigns. Google Ad Grants campaigns focused on helping people searching for relevant research and health information discover the Institute's resources. Paid social campaigns introduced specific research initiatives to broader audiences, using accessible messaging and creative to communicate complex medical topics. Together, the channels supported research discovery, public education and opportunities for audiences to engage with the Institute's work.

What changed

Hudson Institute gained a coordinated approach to promoting its research across search and social advertising. Google Ad Grants supported ongoing visibility among people actively seeking relevant information, while paid social campaigns created additional opportunities to introduce research initiatives to new audiences. This gave the Institute a broader foundation for communicating its discoveries and encouraging public engagement.

Hudson Institute of Medical Research

Integrated strategy

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