We developed an integrated paid media strategy across Google Ads and Meta Ads. Google Ads focused on capturing high-intent searches from people actively researching outdoor kitchens. On Meta, the strategy has evolved through several iterations as we tested different approaches to generating enquiries. Initial campaigns directed prospective customers to the website before we moved towards lead-generation forms. Since then, ongoing optimisation has focused on improving conversion rates and, importantly, the quality of the enquiries being generated.

Building paid media from the ground up has given Stonewood a consistent way to reach prospective customers across both active search and social discovery. The strategy has generated a clear increase in enquiries, while ongoing testing and optimisation continue to focus on improving lead quality within a niche market and converting more of those enquiries into genuine sales opportunities.