We secured and managed a Google Ad Grant, structuring campaigns across four websites and 65 geographic regions to promote more than 25 sports, programmes and community activities. We also developed a social media management framework across all club pages, introducing consistent content planning, publishing schedules and support for local teams. SEO formed part of the long-term strategy, supported by ongoing technical improvements and the creation of more than 100 pieces of content. RealClicks played a key role in promoting PCYC's annual donation campaigns, helping raise awareness and encourage community support for PCYC's extensive programs across its NSW club network. The strategy involved carefully planned, multi-phase campaigns aligned with PCYC's fundraising calendar, ensuring each campaign supported specific donation goals and maximised engagement throughout the fundraising period.

More people across NSW were discovering PCYC programmes through search and social media. Organic traffic doubled, lead generation improved across both paid and organic channels, and the organisation established a more consistent and coordinated digital presence across its club network.