Paid Social

Questions we're often asked

Is paid social advertising right for my business?

Paid social can be effective for businesses seeking to build awareness, generate leads, increase online sales or stay connected with existing customers. The right approach depends on your audience, objectives and where your customers spend their time online.

Which social media platforms should my business advertise on?

There's no one-size-fits-all answer. Rather than advertising everywhere, we recommend focusing on the platforms where your audience is most active. Whether that's Facebook, Instagram, LinkedIn or another platform, the strategy should always align with your business goals.

How much should I invest in paid social?

Your budget should reflect your objectives, audience size and the level of competition—not an arbitrary figure. We help determine an investment that gives your campaigns the best chance of delivering meaningful business outcomes.

Can paid social work alongside Google Ads?

Absolutely. Google Ads helps you capture existing demand by reaching people actively searching for your products or services. Paid social helps you create demand, build relationships and drive leads or sales by targeting audiences with compelling creative. The best approach depends on your objectives, audience and budget, but together they deliver a stronger, more balanced marketing strategy.

How do you measure paid social success?

Success isn't measured by likes or impressions alone. We focus on meaningful business outcomes, including leads, enquiries, online sales, return on ad spend, and the overall contribution paid social media makes to your marketing strategy.

Why is creative so important in paid social advertising?

People don't visit social media to see ads—they're there to connect, learn and be entertained. Strong creative helps your business stand out, capture attention and drive action. That's why strategy, messaging and creative work together to deliver better campaign outcomes.

How quickly can paid social campaigns produce results?

Paid social campaigns can start generating data, traffic and enquiries soon after launch. From there, ongoing testing and optimisation help improve performance and maximise your return on investment over time.

Do you create the ads and manage the campaigns?

Yes. We develop the strategy, messaging, creative and campaign management together to ensure every advertisement supports your business objectives and delivers a consistent experience across every stage of the customer journey.

Can paid social help build brand awareness as well as generate leads?

Absolutely. Paid social can introduce your business to new audiences, build brand recognition, strengthen trust, and generate enquiries or sales. The right balance depends on your objectives and where your audience is in the buying journey.

Strategy in every step

Commercial
& Not-for-Profit

Whether you're growing a commercial business or increasing awareness for a not-for-profit organisation, paid social helps you reach people based on who they are, what they're interested in, and how they behave online.

See paid social campaigns in action.

Questions we're often asked

Reach the right people, not just more people.

Strategy in every step

Commercial& Not-for-Profit

Whether you're growing a commercial business or increasing awareness for a not-for-profit organisation, paid social helps you reach people based on who they are, what they're interested in, and how they behave online.

See paid social campaigns in action.

Questions we're often asked

Commercial
& Not-for-Profit