Our work with Pabs has developed into an integrated strategy spanning website development, SEO, Google Ads and social media. The website was originally rebuilt around Pabs' extensive furniture catalogue, with clearer navigation across locations and services and integration with its inventory system. SEO and Google Ads support ongoing search visibility and lead generation, while social provides a visual platform for showcasing products, styling and the brand. Following Pabs' recent brand refresh, we updated the existing website to bring the new identity to life digitally. This included new logos, fonts, colours, imagery and content, along with new page layouts where required, while retaining the overall website design and functionality.

Pabs now has a more connected digital presence across its website, search and social channels. The updated website reflects the brand's new direction and stronger focus on property stylists, while the broader digital strategy continues to support product discovery, enquiries and growth across Melbourne and Brisbane.