We developed an integrated digital strategy combining a complete website redevelopment, SEO, content marketing and paid social to support the Foundation's refreshed brand and long-term growth. The new website included UX, UI, development, copywriting, SEO and integrations, with clearer navigation and user journeys making it easier to understand the Foundation's work, find information and take action. We also created a reusable module library, making it easier for the internal team to manage, update and expand the site over time. Alongside the website, we rolled out the refreshed brand across digital and print collateral and developed an ongoing SEO and content strategy to build organic visibility where paid search was restricted. Paid social campaigns have also supported key fundraising initiatives, including the Foundation's Tax Appeal.

Martin Youth Foundation now has a contemporary digital presence that brings its refreshed identity to life and better reflects the organisation's future direction. The new website provides a clearer, more intuitive experience for users while giving the internal team greater flexibility to manage and grow its content. Combined with ongoing SEO, content and paid social activity, the Foundation now has a more connected digital platform for building awareness, supporting fundraising and helping more young Australians in crisis.