We developed an integrated digital strategy combining website redevelopment, branding, SEO, content marketing, social media and fundraising campaigns to build long-term visibility and community engagement. The Foundation underwent a complete rebrand, supported by a new website and a suite of digital and print brand assets that created a consistent identity across every touchpoint. With paid search unavailable, we implemented an ongoing SEO and content strategy to improve organic visibility and help people discover the Foundation through search. We also managed organic social media to strengthen community engagement and delivered targeted paid social campaigns to support key fundraising initiatives, including the annual Tax Appeal.

What began as a limitation became a stronger long-term digital strategy. Through a combination of SEO, content, social media, fundraising campaigns and a refreshed brand, the Sir David Martin Foundation established a more visible and credible online presence. The new website and consistent brand identity better reflect the importance of the Foundation's work, while the long-term organic strategy continues to support awareness, fundraising and the mission of helping young Australians in crisis.