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CASF

THE CLIENT
CASF has been designing and manufacturing premium solid surface products for commercial and residential projects since 1990. With an extensive product range and a reputation for quality and innovation, they needed a digital presence that reflected the business's scale and capabilities.
Services delivered
Brand Guidelines, Website UX, Website UI, Digital Marketing Collateral, CRM Integration, SEO
Industry
Commercial Retail
The process
Integrated strategy
The challenge

The existing website was difficult to navigate, slow to load and no longer reflected the quality of the CASF brand. Managing a large product catalogue, multiple gallery pages, CRM integration and several connected subdomains added significant complexity to the project.

What we did

We rebuilt the website with a stronger focus on performance, usability and scalability. The new site included a fully integrated product catalogue, shopping cart functionality, CRM integration and a streamlined user experience designed to make it easier for customers to browse products and specifications. Alongside the website, we developed a consistent social media presence across Facebook, Instagram, Pinterest and LinkedIn, while implementing an SEO strategy focused on improving organic visibility and long-term search performance.

What changed

The new website delivered a faster, more intuitive experience for customers while providing a stronger digital platform to support future growth. Combined with ongoing SEO and social media management, CASF strengthened its online presence, making it easier for customers to discover products, explore projects and engage with the brand.

CASF
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