We developed an integrated digital strategy across Google Ads, paid social media, SEO and reputation management. Google Ads and paid social campaigns were continually optimised to improve return on investment and support eCommerce growth. SEO focused on strengthening technical performance, expanding landing page content and improving long-term search visibility, while a structured review generation strategy increased customer feedback and reinforced trust throughout the online buying journey.

Gourmet Basket strengthened its position as one of Australia's leading online hamper retailers through improved search visibility, stronger advertising performance and a more credible online reputation. The combined strategy supported sustainable eCommerce growth while creating a stronger digital foundation for future expansion.