We developed an integrated strategy across SEO, Google Ads, Facebook Ads and content marketing. SEO and ongoing content focused on rebuilding organic visibility following the website migration and strengthening Transitions Hair's presence across commercially important searches. Google Ads was restructured around higher-intent opportunities, while Facebook lead-generation campaigns were refined to improve targeting and qualification, with a greater focus on generating the right enquiries rather than simply increasing lead volume. The strategy has continued to evolve as performance, search behaviour and business priorities have changed.

Transitions Hair rebuilt its organic search presence while establishing multiple channels for generating enquiries across paid search, paid social and organic search. Importantly, improvements to social lead-generation campaigns have delivered better-quality leads that have contributed to increased sales. Combined with stronger search visibility and a more targeted paid media strategy, Transitions Hair now has a more effective acquisition approach focused on generating commercially valuable opportunities rather than simply more leads.