We rebuilt the website from the ground up, covering sitemap strategy, UX, UI, development, content recommendations and accessibility. The new structure was designed around the ticket buyer journey, with clearer pathways, shorter content and stronger calls to action throughout. We also developed custom modules and a flexible page builder, making content and data easier for the internal team to manage. Ticketing was an important part of the experience. We researched suitable platforms and recommended options based on the Farm's requirements, with Roller ultimately selected. We then worked directly with the Roller consultant to integrate ticketing overlays into the new website.

Collingwood Children’s Farm now has a clearer, more engaging digital experience designed around turning interest into visits. Improved navigation and less clutter make it easier for visitors to find what they need and move through to ticket purchase, while the flexible page-building system gives the Farm team greater control over managing and updating content. The result is a website designed to do more than provide information—it actively supports visitor engagement and ticket sales.