We developed an integrated digital strategy combining website redevelopment, Google Ad Grant management and SEO to improve accessibility, visibility and long-term digital performance. A new website was designed around the needs of AH&MRC's stakeholders, providing a clearer user experience and improved access to information and resources. Alongside this, we restructured and optimised the Google Ad Grant account to maximise available funding, while implementing an SEO strategy that strengthened organic search visibility and supported ongoing discovery of key services and content.

AH&MRC now has a digital presence that better reflects the scale and importance of its work across New South Wales. The combination of a modern website, an optimised Google Ad Grant strategy and improved organic search visibility has made it easier for communities, stakeholders and health services to access important information while providing a stronger digital foundation for future growth and engagement.