RealClicks - Birth Trauma Australia

Birth Trauma Australia

THE CLIENT

Birth Trauma Australia is a national charity dedicated to the prevention and treatment of birth-related trauma. Through peer support, advocacy, research, education and professional training, the organisation supports women, birthing people, families and healthcare professionals across Australia while working towards safer births and better long-term outcomes.

Services delivered

Industry

The process

Integrated strategy

The challenge

The existing website no longer reflected the depth of the organisation's work or met the expectations of the women, families and health professionals it serves. At the same time, the opportunity to utilise a Google Ad Grant remained untapped, limiting the organisation's ability to increase awareness and connect people with its support services, educational resources and training programs.

What we did

We developed an integrated digital strategy combining Google Ad Grant management with a complete website redevelopment to strengthen Birth Trauma Australia's digital presence and improve access to its services. We secured and managed the Google Ad Grant, developing campaigns that connect people actively seeking information, education and support with the organisation's resources. Alongside this, we are rebuilding the website from the ground up, creating a modern, compassionate and accessible experience that better reflects the organisation's mission while making it easier for users to find support programs, professional training and educational content.

What changed

Birth Trauma Australia has established a stronger digital foundation to support its long-term mission. The Google Ad Grant has created a valuable new channel for awareness and engagement, while the new website will provide a more accessible, credible and user-focused experience that helps more people connect with the support, education and resources they need across Australia.

Birth Trauma Australia

Integrated strategy

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