We’ve all heard the old saying that a picture is worth a thousand words. When it comes to business storytelling, photos and videos are worth their weight in gold. Videos and photos are powerful marketing tools, and it’s not just about improving SEO and Google search ranking.
Photos and videos are great for connecting with your audience and building your brand. As a digital marketing strategy, it’s important to know that video content is shared 1200% more than simple links or text. That’s a whopping statistic, but it demonstrates the power of video as a marketing tool.
RealClicks offers comprehensive videography and PhotoContent services, and in this article, we’ll explore these options further.
The importance of storytelling
Promoting your business isn’t just about placing ads online and waiting for customers to call. In today’s world, consumers need more from the businesses they support. Sure, a small percentage of people are not interested in the company behind the products and services they buy, but there are plenty more customers who care a great deal. And it’s with these customers who you need to connect and engage with.
Storytelling is crucial to connecting with your audience, but it only works when done properly. The stories you tell shouldn’t only be about the products and services you sell, but they should include the customer and consumer experience. Let’s say you’re a software development company. Instead of focusing solely on technical aspects in your marketing, you could tell a story about a client who was struggling to streamline their business operations. Share how your software solutions transformed their daily work, making it easier for them to manage their tasks and achieve a better work-life balance. Advertising this way is how you can humanise your company and appear more relatable to your audience.
Storytelling has been a part of human existence forever, taking the form of spoken word, written content, and, more recently, photos and videos.
The benefits of RealClicks videography and PhotoContent
Why is videography such a powerful marketing tool in the modern world? RealClicks works closely with clients to create video and photo content that shares unique messages. We make you stand out from your competitors with high-quality, professional content that shows your company in the best light and, more importantly, tell a story that resonates with your customers.
Here are just some of the ways your business can benefit from expert videography and PhotoContent services.
Make your business more relatable
When you connect with your audience on a more emotional level, customers see your business in a different way. No longer are you just selling a product, but you’re now selling solutions and stories. Videos don’t have to be advertisements, either. They can be insights into your daily work, customer testimonials, helpful how-to videos or news articles and the latest trends.
Building brand identity
Consistent messaging across all platforms is a great way to shape your brand’s identity. RealClicks creates videos that align with your goals and brand image. Remember we mentioned that videos are shared 1200% more than links or text? When your videos are shared with a wider audience, your brand identity grows. You build real brand recognition by keeping all your images and social posts consistent with your videos and website.
Engaging with your customers
Repeat business is good business, and customers who engage with you more personally are likelier to be loyal. RealClicks video marketing services shine a spotlight on your brand, but they also give customers something to share or engage with on social media. PhotoContent, for example, might be infographics with valuable information, photos of a work event, or even just something funny that your audience wants to share.
When you work with RealClicks to harness the power of storytelling through video and photos, you get exceptional bang for your buck. That’s because the stories you tell in your videos can be shared across multiple channels, including websites and social media platforms. These video stories can also be turned into blog posts, GIFs, social media stories, reels, and much more. One storytelling video can go a long way.
Adding video and photo content to your website is excellent for SEO, provided it is all tagged correctly and is relevant. Google and other search engines love video and image content, so it’s a great way to attract visitors to your website. Websites with relevant, interactive content are more likely to rank well, improving your SEO and increasing organic website traffic.
Words are great, and they can be compelling. But video and photo content adds more credibility to those words. For example, your website most likely tells customers how you differ from the competition. But until they see evidence, it’s just words. Video testimonials, for example, are a more engaging way to prove you’re great at what you do. Case study videos and photos of your products and services are also a terrific way to build trust.
How to nail storytelling with videography and photos
If you’re ready to start sharing more engaging stories with your audience, RealClicks is here to help. Our professional videography and PhotoContent services are tailored to your specific needs. We’ll help brainstorm story ideas, and our skilled staff create content that resonates with your audience and brand image. Plus, we can help with all other aspects of promoting your business. With a solid marketing strategy in place, we can help your business grow.
If you’d like to discuss your digital marketing needs, get in touch with the team at RealClicks today to see how we can get you the real results your business deserves.