Social media can be a powerful pathway to building new customers, connecting with wider audiences, and building meaningful brand relationships – but with such an overwhelming amount of content, platforms, and competition, the digital landscape of social media doesn’t offer rewards by accident. At RealClicks, we take being social seriously, recognising that a business’s social channels are a vital branding tool that can humanise your business.
Keeping up with changes to platforms, guidelines, and algorithms is more than just a full-time job: it takes a team of dedicated practitioners who look beyond the headlines, pulling the threads to discover meaning within the metrics. When you’ve got this kind of team at your disposal, however, the pathway to cracking the code and maximising your income via social media engagement becomes less about magic, and much more about intention. Here’s how we do what we do.
Finding and maintaining your authentic voice
If you’ve scrolled through Instagram lately, you may have spotted content that can feel like rapid-fire AI-generated posts. It’s lacking in nuance, homogenised in tone, and offering very little in the way of genuine value.
Our social media management is grounded in a foundation of real conversations. With an authentic voice at the forefront of every small choice in copy, strategy in visuals, and brand-level engagements, we hone that authentic voice for our clients while building relationships and cultivating brand authority on select social media platforms. When a brand’s talking ‘at’ the audience, an opportunity is missed to become their trusted partner.
‘A well-defined brand voice makes your company seem more human. And a more human brand is easier for customers, prospects, and social media followers to relate to,’ shares Hootsuite. ‘Especially on social media, people don’t want to follow or engage with a random corporate entity. They want to follow and engage with brands that amuse, entertain, inform, and/or align with their values. That’s true when it comes to purchasing, too. A well-defined social media voice ensures your social content resonates with the people you want to connect with most.’
By strategically designing content schedules in tandem with our Content Development team, we’re able to build content that promotes news, fosters connection, and creates anticipation within your audience. Plus, the day-to-day account management is handled by us, while delivering data-driven insights that continually offer value to your business – all without you needing to log on once.
Our work with the Australian Menopause Centre shows the power of authentic, organic social media strategy in action. Achieving a 420% increase in engagement, our comprehensive social media solution encompassed post creation, copywriting, and audience communication management. We found a way to effectively connect with the target audience through a nuanced approach that tackled a delicate subject, menopause, with care, awareness, and authority. Backed up by content creation, we’ve been able to see AMC’s engagement and lead rates rise in every aspect of their digital marketing via social channels.
Hey, Google, give us some love
It’s easy to feel like a failure to grasp SEO will leave your company in the dark, sending your website and social media presence to the dusty recesses of deep search results. At RealClicks, we reduce the hype surrounding this critical area, using a grounded approach to SEO to build robust engagement via tools refined to perfection.
With fierce competition for eyeballs in the digital space, SEO (search engine optimisation) is necessary to capture, and maintain, your competitive position. SEO is all about making sure your brand’s voice isn’t just heard – it’s actively discovered.
We approach SEO holistically, moving beyond keywords to investigate and action on-site and off-site strategies that lead to improved search engine positions. Keyword research is our foundation, providing integral direction for website copy, blogs, articles, and landing pages.
This isn’t just about good practice. SEO marketing has an average reported return on investment ratio of 22:1, equating to a massive 2,200% on your spend. No matter your industry, that’s the kind of return that can revolutionise your income levels when SEO’s implemented to achieve genuine, sustainable, and profitable results.
‘The average business drives 53% of its traffic through organic search,’ reports Semrush. ‘Plus, almost every purchase today involves organic search in some way or another.’
Another of our valued clients, Multispares, is an independent company providing mainstream distribution for aftermarket truck and bus parts across Australia and New Zealand. When we began working with them, we saw the company’s website transform from ranking on Google’s front page for just 9 keywords to 206 keywords within the first two years of utilising RealClicks keywords. Now, the site holds positions on competitive and conversion-friendly truck brand names, with demonstrated organic click and impression increases of 42.38% and 115.94%.
Maximising social-media-driven income: tips and tricks
With a wide world of opportunities existing alongside organic socials and SEO strategies, maximising the income derived from your social media activity can be achieved one small step at a time. Our expert team recommends:
Draw on a strategic content calendar. No more randomised posting – you need to be working from a calendar that captures engaging content, value-adding material, and promotional posts to sustainably build your audience.
Keep engagement at the centre. Community isn’t built through one-way communication. By responding efficiently to comments, messages, and engagement, you can demonstrate real presence to your audience and customers.
Lean into your analytics. Different analytics can give you powerful insights into your audience’s behaviour, preferences, and the way they’re interacting with your content. This data can help you to refine your strategies for the best outcomes.
Stay up to date. Small changes to algorithms, policies, or user intent can have significant impacts on your engagement levels and success rates.
Our best recommendation? Hand it over to our team, who are committed to providing real, honest services with value-adding and strategic results. When we do what we do best, we empower our clients to experience growth, profitability, and acceleration. Contact us today to learn more about how your brand can maximise its income via strategic social media execution.