We developed an ongoing SEO strategy to improve Murad's organic visibility and adapt its search focus as the brand's priorities evolved. More recently, this has included greater emphasis on content and search opportunities relevant to women experiencing perimenopause and menopause. Alongside SEO, Real Creative developed the creative direction and produced a studio shoot incorporating clean product photography, styled compositions, range imagery, close-up details and video. The shoot was planned around how the assets would be used, creating a flexible visual library for different products, formats and marketing applications.

Murad has strengthened its organic search presence while establishing a more targeted SEO direction around an increasingly important audience for the brand. The creative production also delivered a cohesive library of photography and video, giving Murad greater variety across its Australian marketing while maintaining its distinctive visual identity.