We delivered an integrated digital strategy combining website redevelopment with ongoing social media content and community management to strengthen Lopi's online presence. The website was redesigned to better showcase Lopi's premium product range through an improved user experience, modern design and advanced product filtering. Alongside this, we developed a consistent social media strategy focused on lifestyle imagery, design inspiration and real-world installations, creating content that reinforced the brand across every digital touchpoint.

The website now delivers a stronger first impression, with the quality of Designer Rugs immediately reflected in the online experience. Product collections, custom design capabilities and key customer pathways are clearer, creating a more intuitive and engaging experience for both residential and commercial visitors.