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Taldumande Youth Services

THE CLIENT
Taldumande Youth Services is a Sydney-based not-for-profit that has supported vulnerable young people experiencing homelessness and housing instability for almost 50 years. Through crisis accommodation, residential care, outreach programs and specialist support services, the organisation provides vital assistance to children, young people and families across Greater Sydney.
Services delivered
Brand Guidelines, Google Ad Grants Management, Organic Social Media, Paid Social Advertising & Content Marketing
Industry
Youth Services and Homelessness Support | Not For Profit
The process
Integrated strategy
The challenge

Despite its established reputation and important community work, Taldumande's digital presence did not fully reflect the organisation's experience and impact. Social media activity lacked consistency, and without clear brand guidelines, maintaining a cohesive message across channels was challenging. There was also an opportunity to make better use of Google Ad Grants to increase awareness, help more people discover its services and support key fundraising initiatives.

What we did

We developed an integrated digital strategy combining brand guidelines, social media management, Google Ad Grants optimisation and content marketing to strengthen Taldumande's online presence. We established clear brand guidelines and a structured social media strategy built around defined content pillars, helping create a consistent and recognisable voice across digital channels. Alongside ongoing organic social media and content development, we managed and optimised Google Ad Grants campaigns to improve visibility for Taldumande's services. We also delivered targeted paid social advertising for the annual Tax Appeal and Christmas Appeal, supporting fundraising activity during these key periods.

What changed

Taldumande now has a more consistent digital presence that better reflects the professionalism and importance of its work. Clear brand guidelines, a structured social media program and ongoing Google Ad Grants management have provided a stronger foundation for communicating its services and engaging with the community. With coordinated digital activity throughout the year and targeted campaigns supporting its major fundraising appeals, Taldumande is better positioned to build awareness, connect people with support and encourage community involvement.

Taldumande Youth Services
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