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Sydney Heaters has over 25 years of experience in the heating industry. Supplying and installing both gas and wood heaters, as well as wood-fired pizza ovens. They pride themselves on quality assurance and providing customers excellent service.
The RealClicks team provided videography services for Café del Mar, showcasing their range of services and offerings. A sleek, modern video with stylish cinematography choices has given Café del Mar a valuable digital asset that can be used in multiple marketing efforts. By capturing the essence of the brand and dining experience in a short video, we can now showcase the best that Café del Mar has to offer.
Our team have also been busy making video reels and shorts for social media posts, which have been invaluable additions to Cafe del Mar’s online presence.
In addition to videography, our team has captured still images for Café del Mar's use across various platforms, including social media, enhancing their visual presence. Importantly, these images have been tailored for social media use, serving as invaluable additions to Café del Mar's digital marketing strategy.
RealClicks has worked extensively with Café Del Mar to revamp its online persona and image. By implementing branding guidelines that reflect Café Del Mar’s unique style. The focus has been on improving brand awareness across multiple marketing channels, specifically social media. As such, the branding is comprehensive in ensuring all social media content meets with Café Del Mar’s image.
Sydney Heaters was a challenging project as the client’s previous site was considerably smaller with little to no product catalogue to speak of. RealClicks designed and developed a fully customised wordpress site that could showcase their large range of product offerings. The new user flow displayed deep consideration of the user experience and advanced filter functions assisted the search process throughout the large catalogue.
The Instagram and Facebook feeds for Sydney Heaters and Pizza Ovens have a combined following of over 40k – a loyal audience that has strong engagement. It’s an audience that loves seeing the renovation process and transformations made to fellow aussie backyards and houses. In the 4 years that RealClicks have managed this account, we have maintained a friendly and approachable social profile that befits this family-owned and operated business. The on-page content generates strong leads – with potential customers frequently beginning initial touch points right in the comments section and and/or through direct messaging.
Sydney Heaters started their campaigns in 2015 with a focus on running brand awareness campaigns aimed at increasing traffic, page likes and customer engagement. Once RealClicks built their online following the team transitioned to leads-oriented campaigns with a 45% increase, resulting in 100k+ engagements. As management continued, in 2020 ad spend was reduced however the Socials Team were still able to maintain the volume of leads.
With social media being a great place to reach Café Del Mar’s target audience, advertising has also become part of our work. Using highly targeted advertising, professional ads and engaging content, we are seeing consistent growth in social media activity. With more likes, interactions and followers across multiple channels, social media ads have played a key role in boosting Café Del Mar’s online visibility.
During the client management process for Sydney Heaters, RealClicks boosted organic monthly website visitors by an impressive 400%. Front page Organic ranks tripled over this time. These results were achieved for a well established brand that was already doing relatively well. Starting with 6 keywords in the top 10 on Google search page to currently holding 15 out of 28 keywords on the top 10 rankings on Google search page, that is 54% of selected keywords on the first page on Google. Reaching 4000+ organic monthly website visitors compared to the average of 1000+ users just the past year. An Impressive 400% increase in organic traffic to the site per month.
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