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Sydney Grammar School

RealClicks recently partnered with Sydney Grammar, a well-established and exclusive private boys’ school in Sydney with a reputation for educating many of Australia’s top politicians and business leaders. RealClicks was given the challenge to introduce Sydney Grammar’s new Fees Assisted Places program into their brand. The difficulty was to promote the program to parents without hindering the established Sydney Grammar brand identity which is associated with prestigious private schools. Throughout consultation videography was chosen as the best communication method, with the final product being promoted through the school’s social media channels and across social media advertising.

Videography

A video campaign was established as the best way to achieve the new brand image without affecting the integrity of the prestigious Sydney Grammar school admission process. This video was promoted through the school’s social media channels and across social media advertising. The video captured the unique educational opportunities that Sydney Grammar offers and the commitment of the Headmaster to encourage growth in students.

Social Marketing

Social Media advertising efforts for Sydney Grammar School resulted in exponential growth in Fee Assist Student applications. The campaign was so successful that 2021 saw a decreased need for advertising as the program began to take on organic growth.

90k+

Target Audience

800%

Social Media Engagement

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Sydney Grammar School

Case Study

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