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Sydney Grammar School

Education

Sydney Grammar School

RealClicks recently partnered with Sydney Grammar, a well-established and exclusive private boys’ school in Sydney with a reputation for educating many of Australia’s top politicians and business leaders. RealClicks was given the challenge to introduce Sydney Grammar’s new Fees Assisted Places program into their brand. The difficulty was to promote the program to parents without hindering the established Sydney Grammar brand identity which is associated with prestigious private schools. Throughout consultation videography was chosen as the best communication method, with the final product being promoted through the school’s social media channels and across social media advertising.

Videography

The RealClicks team provided videography services for Café del Mar, showcasing their range of services and offerings. A sleek, modern video with stylish cinematography choices has given Café del Mar a valuable digital asset that can be used in multiple marketing efforts. By capturing the essence of the brand and dining experience in a short video, we can now showcase the best that Café del Mar has to offer.

Our team have also been busy making video reels and shorts for social media posts, which have been invaluable additions to Cafe del Mar’s online presence.

Photography

In addition to videography, our team has captured still images for Café del Mar's use across various platforms, including social media, enhancing their visual presence. Importantly, these images have been tailored for social media use, serving as invaluable additions to Café del Mar's digital marketing strategy.

Branding

RealClicks has worked extensively with Café Del Mar to revamp its online persona and image. By implementing branding guidelines that reflect Café Del Mar’s unique style. The focus has been on improving brand awareness across multiple marketing channels, specifically social media. As such, the branding is comprehensive in ensuring all social media content meets with Café Del Mar’s image.

Videography

A video campaign was established as the best way to achieve the new brand image without affecting the integrity of the prestigious Sydney Grammar school admission process. This video was promoted through the school’s social media channels and across social media advertising. The video captured the unique educational opportunities that Sydney Grammar offers and the commitment of the Headmaster to encourage growth in students.

Social Marketing

Social Media advertising efforts for Sydney Grammar School resulted in exponential growth in Fee Assist Student applications. The campaign was so successful that 2021 saw a decreased need for advertising as the program began to take on organic growth.

90k+

Target Audience

800%

Social Media Engagement

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Sydney Grammar School

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