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PCYC

PCYC

PCYC was established in 1937 by Police Commissioner William John MacKay. It was a partnership forged with the community via Rotary to provide young people with a safe and positive alternative. Over 80 years later that vision has grown and now operates in 64 sport and recreational locations across NSW and is one of Australia’s leading youth-focused organisations.

Videography

The RealClicks team provided videography services for Café del Mar, showcasing their range of services and offerings. A sleek, modern video with stylish cinematography choices has given Café del Mar a valuable digital asset that can be used in multiple marketing efforts. By capturing the essence of the brand and dining experience in a short video, we can now showcase the best that Café del Mar has to offer.

Our team have also been busy making video reels and shorts for social media posts, which have been invaluable additions to Cafe del Mar’s online presence.

Photography

In addition to videography, our team has captured still images for Café del Mar's use across various platforms, including social media, enhancing their visual presence. Importantly, these images have been tailored for social media use, serving as invaluable additions to Café del Mar's digital marketing strategy.

Branding

RealClicks has worked extensively with Café Del Mar to revamp its online persona and image. By implementing branding guidelines that reflect Café Del Mar’s unique style. The focus has been on improving brand awareness across multiple marketing channels, specifically social media. As such, the branding is comprehensive in ensuring all social media content meets with Café Del Mar’s image.

Videography

PCYC required a video that accurately captured the essence of PCYC and their long history of community service. Our team’s objective was to create a video using a variety of cinematography techniques to create an emotive story that captured the PCYC mission, vision and values for youth citizens. This footage has been used across multiple platforms including national campaigns, social media and site content.

Social Marketing

RealClicks runs lead focused Social Media Advertising for PCYC NSW on Facebook. PCYC NSW is a registered charity, whose mission is to empower young people to reach their potential through Police and community partnerships. Because PCYC has limited budgets across large geographic areas, RealClicks was challenged to be more creative with content development and create ways to maintain a strong brand presence online at low costs.

5,429,774

Impressions

352,166

Post Engagements

9%

CTR

300%

Increase in Leads

Social Media Management

RealClicks has developed and deployed Social Media strategy across all 65 PCYC Facebook pages. Setting up clear themes, frequencies for posting, social listening policy and providing support to club managers in monitoring the pages.

75%

Post Volume

10,000

Page Likes

300,000,000+

Impressions

21,000

Impressions

SEO

RealClicks solved all onsite issues within the current site environment. As well as this, we created and manage an onsite blog and engineered effective off-site backlinks and content channels.

Results

  • A massive 100% increase in organic traffic
  • Increased organic traffics time spent on site and number of pages viewed
  • 500% increase in goal completions from organic traffic
  • The number of keywords for which website ranked on the first page of Google search result has increased by 36%
  • Organic clicks and impressions increased by 25% and 90% respectively

100%

Organic Traffic Increase

500%

Goal Completions Increase

36%

Search Results Increase

Content Development

PCYC are a fantastic business and have hugely benefited from the SEO through on-site and off-site content development. RealClicks have written more than 100 articles for this company using rich content, extensive research and choosing relevant and trending topics to give readers the best information possible.

Real Thoughts

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PCYC

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