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Pabs

Pabs

Pabs is an Australian based provider of property styling and furniture rental services. Originally established in 1962, Pabs exclusively operated as a furniture rental company, however today the business has evolved to offer property styling services to customers in Melbourne, Sydney and Brisbane.

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Videography

The RealClicks team provided videography services for Café del Mar, showcasing their range of services and offerings. A sleek, modern video with stylish cinematography choices has given Café del Mar a valuable digital asset that can be used in multiple marketing efforts. By capturing the essence of the brand and dining experience in a short video, we can now showcase the best that Café del Mar has to offer.

Our team have also been busy making video reels and shorts for social media posts, which have been invaluable additions to Cafe del Mar’s online presence.

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Photography

In addition to videography, our team has captured still images for Café del Mar's use across various platforms, including social media, enhancing their visual presence. Importantly, these images have been tailored for social media use, serving as invaluable additions to Café del Mar's digital marketing strategy.

Branding

RealClicks has worked extensively with Café Del Mar to revamp its online persona and image. By implementing branding guidelines that reflect Café Del Mar’s unique style. The focus has been on improving brand awareness across multiple marketing channels, specifically social media. As such, the branding is comprehensive in ensuring all social media content meets with Café Del Mar’s image.

Website Design

Our team redesigned the website to be SEO and user friendly, solving many onsite issues within the initial site wireframing and effective off-site backlinks. The web development team also created a huge furniture catalogue and separated the site into location offerings with advanced filters to assist users in a seamless experience.

  • Successful API link-up with existing inventory platform.
  • Australian market-leading E-commerce shop solution for furniture rentals.

Social Marketing

RealClicks increased awareness of Pabs’ fabulous services by boosting page content beyond page followers to a greater targeted audience. Through a specialised remarketing campaign, we successfully recaptured the attention of those who have recently visited the website to generate high-quality leads. A campaign to generate Facebook Page Likes has also been successful in improving Pab’s brand awareness and social following. Two main business operations: Furniture rentals and property styling. Social media is used mostly to promote property styling as an extra touchpoint for prospects to interact with.

994,682

Impressions

560,442

People Reached

6,423

Post Reactions

1,150

Post Saves
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Social Media Management

Pabs desired to develop their brand beyond the image of a furniture rental chain. To assist this vision RealClicks used the channels of Social Media to showcase different aspects of the brand including the specialisation in property styling as home staging experts. Branded posts became more cleancut and minimalist to create a social feed that was in line with the current brand positioning.

20%

Page Followers Increase

43%

Engagement Increase
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Free Digital Marketing Review

SEO

Pabs was struggling to drive organic traffic to their website due to a low number of top-10 keywords. This problem was perpetuated by low-quality content on the landing page and a lack of keyword optimisation. RealClicks solved this with finding and adding keywords to website content, creating strong blog article publications and publishing informative case studies.

Results

  • The number of top-10 keywords increased by 66%
  • Organic traffic increased by 120%

66%

Top 10 Keywords Increase

120%

Organic Traffic Increase
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Content Development

To keep the brand organic, we refreshed the site content, adding several features such as a brand story, blog and a property styling page with a section dedicated to showcasing projects. By adding content-rich sections to the website, RealClicks successfully improved SEO performance and the website has ranked in the top-10 positions on Google search results for a total of 41 keywords.

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Pabs

Case Study

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