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NWI

NWI

Since its inception in 1994, NWI Group has been committed to providing the highest quality service in the sale, repair and calibration of measuring and weighing equipment used in laboratories and manufacturing companies. As a family-owned business, they operate throughout Australia and strive for continuous improvement as part of their quality policy statement.

Social Marketing

Facebook advertising has been a powerful tool for remarketing to consumers who have previously visited the NWI website or searched similar keywords online. An ideal platform for remarketing strategies, Facebook activity is low-cost and utilises targeted algorithms that can reach large audiences. Facebook Ads have helped NWI build touch points with consumers, resulting in increased trust and enabling a progression of viewers further through the buyer journey.

5,000

impressions

20

follower

Social Media Management

NWI’s socials were suffering due to irregular posting – this resulted in a brand equity issue. RealClicks resolved this by committing to posting 3-4 times a week and following a pre-approved media plan with themes and assets that reflected current sales/deals, industry trends and seasonal requirements.

Content Development

RealClicks has written well-researched and thought-provoking articles for the on-site NWI blog for years. Content is focused on optimising services through targeted keywords and enriching readers with high-quality information. On-site content now supports SEO efforts and helps the website to continually rank well year-on-year.

Reputation Management

RealClicks created a positive review collection process for NWI by targeting clients that had purchased in the past. Feedback is requested through on-site prompts and email feedback follow-ups. NWI now has a positive online presence across both social media and Google that has improved lead conversion rates.

Website Development

RealClicks created a positive review collection process for NWI by targeting clients that had purchased in the past. Feedback is requested through on-site prompts and email feedback follow-ups. NWI now has a positive online presence across both social media and Google that has improved lead conversion rates.

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NWI

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