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Since its inception in 1994, NWI Group has been committed to providing the highest quality service in the sale, repair and calibration of measuring and weighing equipment used in laboratories and manufacturing companies. As a family-owned business, they operate throughout Australia and strive for continuous improvement as part of their quality policy statement.
The RealClicks team provided videography services for Café del Mar, showcasing their range of services and offerings. A sleek, modern video with stylish cinematography choices has given Café del Mar a valuable digital asset that can be used in multiple marketing efforts. By capturing the essence of the brand and dining experience in a short video, we can now showcase the best that Café del Mar has to offer.
Our team have also been busy making video reels and shorts for social media posts, which have been invaluable additions to Cafe del Mar’s online presence.
In addition to videography, our team has captured still images for Café del Mar's use across various platforms, including social media, enhancing their visual presence. Importantly, these images have been tailored for social media use, serving as invaluable additions to Café del Mar's digital marketing strategy.
RealClicks has worked extensively with Café Del Mar to revamp its online persona and image. By implementing branding guidelines that reflect Café Del Mar’s unique style. The focus has been on improving brand awareness across multiple marketing channels, specifically social media. As such, the branding is comprehensive in ensuring all social media content meets with Café Del Mar’s image.
NWI began running Google Ads to boost sales and ensure the company was reaching their niche market segment online. Today, advertising on Google has increased their brand awareness, accelerated website traffic and consistently facilitated a strong return on investment. Google Ads have supported the company’s organic traffic growth through better site ranking from SEO-supported logistics.
OVER ONE YEAR: Kathryn Agency Analytics
Facebook advertising has been a powerful tool for remarketing to consumers who have previously visited the NWI website or searched similar keywords online. An ideal platform for remarketing strategies, Facebook activity is low-cost and utilises targeted algorithms that can reach large audiences. Facebook Ads have helped NWI build touch points with consumers, resulting in increased trust and enabling a progression of viewers further through the buyer journey.
NWI’s socials were suffering due to irregular posting – this resulted in a brand equity issue. RealClicks resolved this by committing to posting 3-4 times a week and following a pre-approved media plan with themes and assets that reflected current sales/deals, industry trends and seasonal requirements.
With social media being a great place to reach Café Del Mar’s target audience, advertising has also become part of our work. Using highly targeted advertising, professional ads and engaging content, we are seeing consistent growth in social media activity. With more likes, interactions and followers across multiple channels, social media ads have played a key role in boosting Café Del Mar’s online visibility.
RealClicks has written well-researched and thought-provoking articles for the on-site NWI blog for years. Content is focused on optimising services through targeted keywords and enriching readers with high-quality information. On-site content now supports SEO efforts and helps the website to continually rank well year-on-year.
RealClicks created a positive review collection process for NWI by targeting clients that had purchased in the past. Feedback is requested through on-site prompts and email feedback follow-ups. NWI now has a positive online presence across both social media and Google that has improved lead conversion rates.
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Case Study
Tara Cochran 26 November 2024 Trustindex verifies that the original source of the review is Google. We've trusted Real Clicks with our digital marketing for over a decade, and they've consistently delivered. Their passion and their relentless pursuit of the best possible results, sets them apart from other agencies I've tried. I highly recommend the Real Clicks team. Andrew Hall 23 June 2024 Trustindex verifies that the original source of the review is Google. Real Clicks have been looking after our SEO and AdWords for a number of years and have seen great results. Shannon and the team work hard to get the best results. Highly recommend Real Clicks. Kylie Rowan 19 June 2024 Trustindex verifies that the original source of the review is Google. RealClicks has been great at showing us all the tricks we need to know to make our Digital Marketing super successful. We have been with them for over a year and could not be happier. The Joy is real. Michaela Young 11 March 2024 Trustindex verifies that the original source of the review is Google. We always feel so supported by Henry, Megs, Shannon and the Real Clicks Team. Nothing is ever too tricky, with the team always accomodating us with our Marketing and Campaigns needs. They hold our brands very closely and are always happy to talk us through the process, answer any questions we have and will always meet us with a smile. We have had a lot of success through our partnership with Real Clicks and actively recommend them to anyone who needs a hands on, reliable and creative service. We look forward to the many campaigns ahead and are grateful for all of the time, effort and care the Real Clicks team has showed us over the years. Layton Fraser 11 March 2024 Trustindex verifies that the original source of the review is Google. Real Clicks: Where clicks aren't just virtual, they're mouse clicking real. With Shannon and his wizardry, our business went from 'blink and you'll miss it' to 'Google's favourite hangout spot.' They're like the Avengers of marketing, but with better memes. Highly recommend. Kamal Raj 7 April 2023 Trustindex verifies that the original source of the review is Google. After using many agencies I am so pleased with the results we have had with Shannon and the team and RealClicks. Their outstanding knowledge and commitment to understand your unique requirements is so refreshing. If you are serious about marketing success RealClicks is a no brainer. Caroline Nutbean 12 August 2021 Trustindex verifies that the original source of the review is Google. Real Clicks built us a brand new website. Such an amazing team to work with. They made the process so easy for us and also built us an amazing website. Cant thank them enough. Also we are based in Melbourne so it was all done over Zoom meetings and emails. I would definitely recommend them to everyone ! Thanks Real Clicks ! PCYC NSW 22 April 2021 Trustindex verifies that the original source of the review is Google. We have worked with Real Clicks for a number of years. They are smart people you can trust. They have made a world of difference to the PCYC brand, and have always acted with exemplary levels of professionalism, combined with a personal touch. They have gone over and above to understand and act in the best interests of the brand, highly recommend them. John Fox 17 March 2021 Trustindex verifies that the original source of the review is Google. The team at Real Clicks is very impressive. From the initial conversation with Shannon he and his team delivered a transparent plan to map the direction of where we wanted to go. Further to this, once we had engaged with the program the entire team were completely pro-active in establishing our campaigns. There is a lot of genuine energy and passion from Real Clicks in what they do and it shows.
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