Menopause Centre

The Australian Menopause Centre (AMC) is a specialised medical centre in Australia, providing comprehensive and personalised care for women who are experiencing menopause or hormonal imbalances. The centre is dedicated to helping women manage their symptoms, improve their quality of life, and reduce the risk of long-term health complications associated with menopause. The goal is to offer evidence-based and individual care to women during their menopause journey.

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Videography

The RealClicks team provided videography services for Café del Mar, showcasing their range of services and offerings. A sleek, modern video with stylish cinematography choices has given Café del Mar a valuable digital asset that can be used in multiple marketing efforts. By capturing the essence of the brand and dining experience in a short video, we can now showcase the best that Café del Mar has to offer.

Our team have also been busy making video reels and shorts for social media posts, which have been invaluable additions to Cafe del Mar’s online presence.

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Branding

RealClicks has worked extensively with Café Del Mar to revamp its online persona and image. By implementing branding guidelines that reflect Café Del Mar’s unique style. The focus has been on improving brand awareness across multiple marketing channels, specifically social media. As such, the branding is comprehensive in ensuring all social media content meets with Café Del Mar’s image.

Google Ads

Google advertising campaigns were a challenge as telehealth services tend to contradict Google’s policy to target the right audience and adhere to the Google Ads policy. The Google Ads team have expanded the campaign, reduced wastage through additional negative search terms and improved overall ROI.

Key results:

50%

reduction in costs of acquisition

75%

increase in total patient inquiries

45%

Improve conversion rates

Social Media Management

RealClicks offered a comprehensive social media solution, encompassing post creation, copywriting, and audience communication management. The task at hand involved tackling a delicate subject related to menopause. A nuanced approach was required, demonstrating expertise in the field of medicine while also connecting effectively with the target audience.

420%

Increase Engagement

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Article Content

A plan for creating content was formulated for the clinic to enhance their on-site search engine optimisation (SEO) and establish an educational centre for patients. To increase engagement and attract visitors to the website, articles demonstrating thought leadership are published 6-7 times per month and are shared on various social media platforms. This strategy serves to enhance search results, refine search queries, and strengthen the clinic’s SEO while also providing valuable thought leadership content to complement their social media presence.

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Menopause Centre