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Designer Rugs

For more than thirty years, Designer Rugs has brought residential homes and commercial spaces to life through complimentary rugs of unique design and exceptional quality. With their rugs taking centre stage in Australian residences and commercial spaces, as well as international environments, Designer Rugs is one of Australia’s leading custom rug designers. Their collaborations with leading Australian artists and designers see Australian designs placed around the world, with an in-house rug design service and showrooms throughout Australia and New Zealand.

A new, fitting homepage

RealClicks worked with Designer Rugs to design and develop a new home page for their online presence that’s fitting of their rich and innovative range, creating a seamless experience for customers and enhancing the brand’s overall website experience.

RealClicks’ Design and Development

Before RealClicks’ work, the home page of Designer Rugs’ website wasn’t easy to navigate.

With a split page for residential and commercial customers, the rugs themselves weren’t at the forefront, resulting in missed opportunities for visitors to the website to experience the wide range of custom-design and ready-made rugs the brand offers.

RealClicks addressed these challenges by removing the split view, creating a new menu structure, and revising the homepage to achieve a consolidated, clarified navigation experience. Now, visitors to the Designer Rugs website are met with highlighted products and features, a focus on new and custom rugs, new releases, easy access to the Designer Rugs collections, and simple navigation to request a trade account.

 

Our results

This redesign and revised approach to the website’s home page serves to elevate the Designer Rugs product imagery, brand messaging, and USPs.

Now, the company’s bespoke expertise is at the forefront, immediately giving visitors to the site a sense of their luxurious and wide-ranging rugs, visibly at home in both residential and commercial environments.

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