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Designer Rugs

Interior Design

Designer Rugs

For more than thirty years, Designer Rugs has brought residential homes and commercial spaces to life through complimentary rugs of unique design and exceptional quality. With their rugs taking centre stage in Australian residences and commercial spaces, as well as international environments, Designer Rugs is one of Australia’s leading custom rug designers. Their collaborations with leading Australian artists and designers see Australian designs placed around the world, with an in-house rug design service and showrooms throughout Australia and New Zealand.

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Videography

The RealClicks team provided videography services for Café del Mar, showcasing their range of services and offerings. A sleek, modern video with stylish cinematography choices has given Café del Mar a valuable digital asset that can be used in multiple marketing efforts. By capturing the essence of the brand and dining experience in a short video, we can now showcase the best that Café del Mar has to offer.

Our team have also been busy making video reels and shorts for social media posts, which have been invaluable additions to Cafe del Mar’s online presence.

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Photography

In addition to videography, our team has captured still images for Café del Mar's use across various platforms, including social media, enhancing their visual presence. Importantly, these images have been tailored for social media use, serving as invaluable additions to Café del Mar's digital marketing strategy.

Branding

RealClicks has worked extensively with Café Del Mar to revamp its online persona and image. By implementing branding guidelines that reflect Café Del Mar’s unique style. The focus has been on improving brand awareness across multiple marketing channels, specifically social media. As such, the branding is comprehensive in ensuring all social media content meets with Café Del Mar’s image.

A new, fitting homepage

RealClicks worked with Designer Rugs to design and develop a new home page for their online presence that’s fitting of their rich and innovative range, creating a seamless experience for customers and enhancing the brand’s overall website experience.

RealClicks’ Design and Development

Before RealClicks’ work, the home page of Designer Rugs’ website wasn’t easy to navigate.

With a split page for residential and commercial customers, the rugs themselves weren’t at the forefront, resulting in missed opportunities for visitors to the website to experience the wide range of custom-design and ready-made rugs the brand offers.

RealClicks addressed these challenges by removing the split view, creating a new menu structure, and revising the homepage to achieve a consolidated, clarified navigation experience. Now, visitors to the Designer Rugs website are met with highlighted products and features, a focus on new and custom rugs, new releases, easy access to the Designer Rugs collections, and simple navigation to request a trade account.

 

Our results

This redesign and revised approach to the website’s home page serves to elevate the Designer Rugs product imagery, brand messaging, and USPs.

Now, the company’s bespoke expertise is at the forefront, immediately giving visitors to the site a sense of their luxurious and wide-ranging rugs, visibly at home in both residential and commercial environments.

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Designer Rugs

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