We delivered an integrated strategy combining website redevelopment, SEO, Google Ads and paid social media to improve both the user experience and student acquisition. The website was redesigned around the student journey, creating a clearer, more intuitive experience while establishing a strong SEO foundation. Google Ads and paid social campaigns were then developed to reach prospective students during key decision-making periods, including Open Days and enrolment campaigns, with targeting focused on audiences most likely to consider Campion.

More prospective students discovered Campion through both paid and organic search, resulting in stronger enquiry volumes during key enrolment periods. Together, the new website and integrated marketing strategy created a more credible digital presence and a clearer pathway from initial discovery through to enquiry.