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Café del Mar

THE CLIENT
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Café del Mar is a premium Mediterranean restaurant overlooking Sydney's Darling Harbour, offering casual dining, events and private functions. With an exceptional location, award-winning food and a distinctive atmosphere, the challenge was ensuring the digital experience reflected what guests could expect in person.
Services delivered
Brand Video Production, Social Media Video Content, Digital Marketing Collateral
Industry
Hospitality
The process
Integrated strategy
The challenge

For hospitality businesses, first impressions are often made online. While Café del Mar already offered a premium dining experience, its social media content wasn't consistently showcasing the venue, food, and atmosphere in ways that encouraged bookings and built brand awareness.

What we did

We developed an ongoing content strategy supported by professional photography, videography and clear digital brand guidelines. A library of high-quality content was created, including a promotional video, reels, short-form videos and photography for use across social media and digital marketing campaigns. Paid social campaigns complemented the content strategy, helping extend reach, grow the audience and keep Café del Mar visible throughout the year.

What changed

Café del Mar established a stronger and more consistent digital presence, with high-quality visual content that better reflected the venue and its dining experience. The refreshed content strategy created a library of marketing assets that continues to support social media, advertising and promotional activity.

Café del Mar
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