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Brescia

Furniture

Brescia

A loyal client for over 10 years, Brescia is a leading importer of Italian furniture into Australia offering exclusive Italian furniture brands. Established in 1970, the business required a fresh modern look to reflect their brand evolution. The challenge was to remain as true as possible to the original Brescia heritage of quality and craftsmanship.

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Videography

The RealClicks team provided videography services for Café del Mar, showcasing their range of services and offerings. A sleek, modern video with stylish cinematography choices has given Café del Mar a valuable digital asset that can be used in multiple marketing efforts. By capturing the essence of the brand and dining experience in a short video, we can now showcase the best that Café del Mar has to offer.

Our team have also been busy making video reels and shorts for social media posts, which have been invaluable additions to Cafe del Mar’s online presence.

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Photography

In addition to videography, our team has captured still images for Café del Mar's use across various platforms, including social media, enhancing their visual presence. Importantly, these images have been tailored for social media use, serving as invaluable additions to Café del Mar's digital marketing strategy.

Branding

RealClicks has worked extensively with Café Del Mar to revamp its online persona and image. By implementing branding guidelines that reflect Café Del Mar’s unique style. The focus has been on improving brand awareness across multiple marketing channels, specifically social media. As such, the branding is comprehensive in ensuring all social media content meets with Café Del Mar’s image.

Branding

To balance the rebranding of Brescia there needed to be a preservation of the heritage of the brand as well as an embrace of modern design progression. To allow this we put together a brand story to showcase the values of Brescia. The new logo remains true to the original, yet is more in line with the new brand identity. Cleaner curves for a modern look balanced with a wide-character footprint to instil trust and a sense of history.

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Website Design

After Realclicks designed the new and improved logo, it only made sense to adapt the website into the same clean-cut brand image that suits the Brescia brand. The new site supported a fresh and modern digital approach with a straightforward user interface.

SEO

When Brescia originally became a client they had 8 keywords ranked on the top 10 positions of Google search results. Now they rank on the first page for a total of 86 keywords at a 860% increase. From October 2018 to September 2019, the site saw a 5% increase in organic clicks and 31% increase in impressions on account of more structured SEO.

Results
  • 31% increase in impressions from SEO,
  • 860% increase in total first page keywords

5%

Organic Traffic

31%

Impressions
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Brescia

Case Study

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