We developed an integrated digital strategy combining Google Ad Grant management, targeted Facebook advertising and lead generation campaigns to strengthen Aurora's digital reach and community engagement. We continually optimised the Google Ad Grant account to help people discover relevant scholarships, programmes and opportunities to support the Foundation. Targeted Facebook campaigns promoted key initiatives, including scholarship applications and fundraising appeals, while dedicated lead generation campaigns focused on growing Aurora's email database and creating opportunities for ongoing communication with students, donors and supporters.

Aurora Education Foundation strengthened its digital presence through a more effective Google Ad Grant strategy, increased visibility for key campaigns and a growing email database. Together, these initiatives created stronger connections with students, donors and supporters while providing a scalable platform for future community engagement.