In recent years, marketers and business owners have embraced the power of video to promote their brands and make them stand apart from their competitors. It’s safe to say that video is now an essential part of a well-rounded marketing strategy, with 86% of businesses reporting that they use video as a marketing tool in 2021.
In this post, we’ll explore the reasons why video has become such a powerful tool to help brands stand out. Keep reading to learn more about this must-have marketing tactic, including a real-life example of how a prominent Sydney institution used video to introduce a new product.
How Sydney Grammar leveraged video to introduce its Fee Assisted Places program
RealClicks recently partnered with Sydney Grammar, a well-established and exclusive private boys’ school in Sydney with a reputation for educating many of Australia’s top politicians and business leaders.
The school was preparing to introduce its new Fees Assisted Places program, which would open enrollment to qualified students whose parents cannot afford the full fees. Because the program was a departure from Sydney Grammar’s traditional admissions process and not a scheme typically associated with prestigious private schools, the school really needed to get the word out and make prospective parents aware of it, without hindering their established brand identity.
With this in mind, RealClicks and Sydney Grammar agreed that a video campaign would be an excellent way to achieve this goal. RealClicks produced a video that was promoted through the school’s social media channels and in social media advertising, which allowed us to maintain the integrity of the prestigious brand while educating a new audience about the Fee Assisted Places program.
Customers crave video
Just like you, your current and potential customers are incredibly busy. In many cases, they will be disinclined to read through a lengthy blog post (are you still reading this?) or webpage – but still want to learn about your product or service. That’s where video comes in.
With video, your prospects and customers can absorb key information about your offering in a way that’s visually appealing and easy to understand. It’s been a complete game-changer for businesses as well as consumers. In fact, nearly nine in ten people say that they would like to see more video from brands going forward.
Video is social media friendly
When a video is posted on a social platform like Facebook or LinkedIn, it will automatically capture more attention than a text-based post. Social media videos are generally set to auto-play, so your message will jump out to your audience as they scroll through their feed.
Plus, videos are incredibly easy to share on social media. If you can get a few people to share your content with their like-minded followers, you can effectively amplify your message to an entirely new group of people — at no extra cost to you.
It can boost SEO
Search engines have started to feature more videos in their search results, offering brands an excellent opportunity to grab their audience’s attention when they’re most engaged. By building a solid video library, you can attract more attention to your business.
Similarly, using video on your website can increase the amount of time a person spends on your page (on-page engagement), which Google ranks favourably.
Interested in learning about how you can use video to make your brand stand out? Get the conversation started by reaching out to RealClicks today. Call us on 1300 064 668 or visit our website for more information.