With the world watching billions of YouTube videos, social media clips and on-site marketing videos, the power of digital video marketing would be foolish to disregard. Learning to incorporate video into your brands marketing campaign can help your business access a larger audience by providing easy to view, digestible and engaging content.
The ‘What’ and ‘Why’ of Video Marketing…
Video marketing is when brands use videos to increase their brand awareness and equity online. Its versatility is a strong point as we see video shared across various channels, including Facebook, Instagram, YouTube, and even on websites and in electronic direct marketing.
Video marketing is accessible for anyone with an internet connection. Versatile and engaging, video marketing allows viewers to get real-life portrayals of a brand. It’s easily digestible by an audience and keeps them engaged with storytelling, quick and easy information dissemination and fun graphics or designs.
For marketers, the versatility of video marketing and its shareability – did you know that after watching a branded video they enjoyed, 83% of consumers said they’d consider sharing it with their friends? Plus the strong returns on investment of video marketing (as you will learn in the next section) all mean it is fast becoming an essential tool in your digital media mix in order to remain competitive in an ever-evolving market.
Videos have a great Return on Investment
Strategic planning of content and producing creative, high quality videos are vital to gaining positive returns on video investment. The power of video marketing and its ability to reach large audiences across different mediums has been well documented, so let’s take a look at 4 specific advantages of video marketing that attest to video being an excellent choice for your marketing mix, all of which increase your return on investment:
1) Ability to explain your product in style
97% of marketers believe that videos help customers understand products. (Hubspot)
Simple and effective videos are a great tool that allows consumers to understand products. When a customer understands a product and how it will benefit them, they are much more inclined to buy it. Excellent imagery, graphics, and visual aesthetics help produce content that conveys a message, creating better understanding and trust in a brand.
2) Search Engine Optimisation
It is estimated 82% of all consumer internet traffic will consist of video by the end of 2021. (Cisco)
Incorporating video in your social media advertising campaign and your website can work wonders for search engine optimisation. It’s an easy way to get your website listed on the top of Google searches. Think of videos and another opportunity to catch potential customers by selecting the right keywords, creating a solid meta description with strong titles to draw them to your website.
3) Boosting Conversions
90% of consumers believe a video will help them make a purchasing decision (Social Media Today)
When consumers see a product in action, they gain a sense of trust and are better equipped with the knowledge to make a purchasing decision. With landing pages boosting conversion rate by as much as 80%, video is an excellent tool on websites to keep people engaged and intrigued about the product on offer.
4) Video and Social Media Advertising
Social media posts with video have 48% more views. (The Marketing Helpline)
When it comes to social media advertising, videos are king in terms of conveying a message. Marketers have plenty of options regarding how and where they use video from YouTube to Facebook and Instagram. With super quick delivery and simple explanations offered to viewers, videos allow you to engage and build upon your audience.
Video marketing is the winner of reaching a larger audience and generating trust in your brand. To learn more get in touch with RealClicks here.