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Supps R US

Supps R US is Australia’s leading Online supplement retailer with a passion for helping people to reach their personal fitness goals. Established in 2005 and based in Victoria, they have a customer centric approach and pride themselves on stocking top quality products from certified distributors without the fuss of other supplement providers. High integrity and an attitude for efficiency has set them apart from competitors and made them a true market leader.

Social Marketing

The company supplied us with a target revenue to pursue in order to generate sustainable outcomes. Using this as a guideline Facebook campaigns were designed with a mindset of offering consumers “Great value offers” and remarketing to prospects who had shown interest in products without clicking through a purchase. Using data analytics RealClicks created targeted advertising based on previous consumer behaviours and facilitated increased revenue and website activity.

15%

Users on The Site

40%

Overall Site Revenue

SEO

The key SEO problem Supps R Us experienced was high volume organic impressions with low organic click through rates. RealClicks assisted in fixing this by simplifying the user interface on the website and drawing attention to current promotional offers in each product index. These changes resulted in an increase of 18% in organic clicks and number of top-10 keywords increased by 8.5%.

18%

Organic Traffic

8.5%

Top 10 Keywords

Content Development

Content development was organised across four quality articles per month to build brand, support SEO rankings and form the basis of good social media content. Supps R Us now have a fantastic blog with strong content that adds to brand equity and supports SEO through keyword optimisation.

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