Project Overview

PCYC was established in 1937 by Police Commissioner William John MacKay. It was a partnership forged with the community via Rotary to provide young people with a safe and positive alternative. Over 80 years later that vision has grown and now operates in 64 sport and recreational locations across NSW and is one of Australia’s leading youth-focused organisations.

Services

• Google Ads
• SEO
• Social Media & Social Media Ads

The Solution

• Set up the Google Non-Profit Grant and effectively manage this to maximum spend, across 4 different web assets.
• Target 65 geo-local areas and promote 25+ sports activities.
• Solve all onsite issues within the current site environment. Create and manage an onsite blog. Create effective off-site backlink and content channels.
• Develop and deploy Social Media strategy across 65 Facebook pages. Setting up clear themes, frequencies for posting, planning around the best days and times to post.
• Run lead focused Social Media Advertising on Facebook with limited budgets across large geographic areas.

Campaign Analytics

Social Media

• 75% posts increase
• 10,000 increase in page likes
• 300,000,000+ impressions increase
• 21,000 daily reach

Google Ads

• Contributed 50,000 clicks per year and 500,000 ad impressions
• Year on year traffic growth 15% three years running
• 1000 + lead conversions per year

SEO

• A massive 100% increase in organic traffic
• Increase on time on site and pages viewed from organic traffic
• 500% increase in goal completions from organic traffic
• The number of keywords for which website ranked on the first page of Google search result has increased by 36%
• Organic clicks and impressions increased by 25% and 90% respectively.