Project Overview

pabs is an Australian based provider of property styling and furniture rental services.

Originally established in 1962, pabs exclusively operated as a furniture rental company.

pabs has evolved to offer property styling services service customers in Melbourne, Sydney and Brisbane. With over 56 years in the industry, pabs has built a reputation for providing quality service and furniture rental solutions.

However, the website did not fully reflect the exceptional work pabs was doing.

Services

• SEO
• Website design and E-commerce development
• Content Writing
• Social Media & Social Media Advertising
• Google Ads

The solution

• Redesign the website to be SEO friendly, and solve all onsite issues within the current site environment and effective off-site backlinking.
• Creating branded social media content
• Create and manage an on-site blog and project section
• Run lead focused Social Media Advertising on Facebook
• Google Ads

Campaign Analytics

The results

Website design and E-commerce

• Successful API link-up with existing inventory platform.
• Australian market-leading E-commerce shop solution for furniture rentals.

SEO

• Organic clicks and impressions increased by 40% respectively compared to the previous 6 months.
• Compared to April-October 2018, organic clicks and impressions increased by 22.26% and 121.85% respectively in April-October 2019.

Content Writing

• To keep the brand fresh, we refreshed the site, adding several features such as a brand story, property styling page with a section dedicated to showcasing projects, and blog.
• All of these factors have proven to be a success from an SEO perspective. As a result, the website has ranked on top 10 positions on Google search results for 41 keywords.

Social media

• pabs has been developing its brand as much more than just a furniture rental chain. RealClicks has used Social Media to showcase another aspect of the brand mainly as property stylists and home staging specialists.
• Branded posts that are clean-cut have made the social feed appear more in line with the new brand positioning.

Google Ads

• In the competitive furniture rentals market, RealClicks has consistently performed well. Achieving a ridiculously low cost of leads month on month for over 7 years.