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Multispares

Multispares

Multispares is an independent company providing mainstream distribution for aftermarket truck and bus parts across Australia and New Zealand. They have been operating for more than 40 years with the clear and unchanged mission statement of “Quality Parts with Professional Service at Competitive Prices.”

Website Design

The RealClicks Design Team was challenged to develop an intuitive website with proper UI & UX structure. Our focus was acquiring SEO benefits from the rebuild to enable quality content with strategic variations of targeted keywords. Throughout the process, they succeeded in creating an extensive product catalogue, presenting a single marketing presence and developing a site that boosted SEO – all while remaining user-friendly and customer-centric.

SEO

In June 2017, the website ranked on the first page of Google for 9 keywords. The RealClicks team committed to improving the site, seeing an impressive increase within the space of 2 years, jumping to 206 keywords on the first page of Google. The site now holds positions on competitive and conversion-friendly truck brand names. Organic clicks and impressions increased by 42.38% and 115.94%, respectively, between October 2018 and September 2019.

Article Content

The content writing goal for Multispares was to broaden their reach to customers, attract new leads and develop a stronger brand personality. Blogs were focused on providing customers with tips and solutions relevant to the business and its products/services. Intensive research ensured the content was unique and factual whilst including targeted keywords to boost SEO. Content writing is a diversifiable tool and can be used to drive social posts.

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Multispares

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