Project Overview

Multispares is an independent company providing mainstream distribution for after market truck and bus parts across Australia and New Zealand.

Services

• SEO
• Site development
• Google Ads
• Content development

The Solution

Design and develop an intuitive website with proper UI & UX structure, focusing on acquiring SEO benefits from the rebuild to enable quality content with strategic variations of targeted keywords.

Campaign Analytics

Google Ads

• Design phone tracking solutions to measure all calls throughout 8 locations in Aus and 3 in New Zealand. This has revolutionised the optimisation of campaigns, directing funds to the most effective search terms.

SEO

• Organic clicks and impressions increased by 42.38% and 115.94% respectively in October 2018 – September 2019.
• In June 2017 the website ranked on the first page of Google for 9 keywords, in October 2019 it is on the first page of Google for 206 keywords.
• The site now holds down positions on competitive and conversion-friendly truck brand names.

Site Development

• Design and develop both SEO and user-friendly website.
• Overcoming the challenges of a large multi-site organisation with a huge product catalogue, presenting a single coherent marketing presents.