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Dental Avenue

Dental Avenue’s Red Carpet Transformation – A Brand Reinvented for Cosmetic Dentistry Stardom

The Challenge Dental Avenue, a well-established dental clinic with locations in Parramatta and Maroubra, wanted to position itself as a leading expert in cosmetic dentistry. With increasing demand for high-quality cosmetic procedures, they needed a brand refresh that reflected expertise, innovation, and premium service. The challenge was to modernise their branding while maintaining trust and familiarity with their existing patients.

Our Approach specialises in turning brands into market leaders. For Dental Avenue, we executed a strategic rebranding that included:

  • Logo Redesign: A sleek, modern logo that embodies professionalism and sophistication.
  • Brand Positioning: A strong emphasis on high-end cosmetic dentistry, including veneers, teeth whitening, and smile makeovers.
    Website Enhancement: Updated websites for both locations, ensuring a seamless and premium user experience.

  • Marketing & Messaging: Refined brand messaging to highlight expertise, cutting-edge technology, and patient-focused care.
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Videography

The RealClicks team provided videography services for Café del Mar, showcasing their range of services and offerings. A sleek, modern video with stylish cinematography choices has given Café del Mar a valuable digital asset that can be used in multiple marketing efforts. By capturing the essence of the brand and dining experience in a short video, we can now showcase the best that Café del Mar has to offer.

Our team have also been busy making video reels and shorts for social media posts, which have been invaluable additions to Cafe del Mar’s online presence.

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Photography

In addition to videography, our team has captured still images for Café del Mar's use across various platforms, including social media, enhancing their visual presence. Importantly, these images have been tailored for social media use, serving as invaluable additions to Café del Mar's digital marketing strategy.

Before & After

Logo Transformation A brand’s visual identity plays a crucial role in perception.

This new look aligns with Dental Avenue’s vision of becoming the go-to destination for premium cosmetic dentistry.

On the left is a comparison of Dental Avenue’s logo transformation:

The Results

  • A refreshed, modern brand identity that attracts high-value patients.
  • Stronger brand recognition and credibility in the cosmetic dentistry space.
  • Improved online engagement with an optimised website and strategic digital marketing.
  • Clear market positioning as a trusted expert in cosmetic dentistry in Parramatta and Maroubra.
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Website Design

Why Work With Us?

A brand is more than a logo—it’s the foundation of how an organisation is perceived.

We help businesses:

  • Establish Authority & Trust with a compelling and professional identity.
  • Create Cohesive Branding across digital, print, and marketing materials.
  • Enhance Engagement by developing a strong online presence that attracts the right audience.
  • Achieve Measurable Results by positioning them as industry leaders.

Through strategic branding, we empower businesses to establish themselves as leaders in their industry, driving long-term growth and success.

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