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Captain Green

Established in 2010, Captain Green is one of Australia’s Top and longest serving Solar companies. 100% Australian owned Captain Green prides itself on offering customers the best solar deals with great service and the best prices. Over a decade the company has succeeded in installation of more than 250,000 solar panels proving the company has experience, quality assurance, value for money and industry-wide endorsement.

Website Design

The website objectives for Captain Green Solar was to increase their market leadership in the solar panel market and give them a state-of-the-art website. RealClicks designed a user-friendly online experience for visitors to the website with a focus on converting users into leads through strong site-mapping and a seamless user flow. Quality content was developed with a strong design experience to make the website engaging and convert browsers into new customers by directing them to the sales team. The outcome was a beautifully designed website that engaged audiences through an interactive user experience that provided browsers with sufficient information to assist in their decision making journey. Captain Green is now positioned as a National Leader in Solar Panel Energy.

Videography

RealClicks produced a strong client testimonial video that formed the basis of the Homepage on the website for upwards of 5 years. The video was informative, included attention to detail and used a variety of cinematography skills and editing techniques to create a seamless viewer experience.

Social Marketing

Facebook Advertising was so successful for Captain Green that the platform equated to nearly 60% of all leads generated. Our campaigns relied on consistency in brand image and using quality creative content to maximise consumer engagement.

60%

Total Leads

20%

Facebook Leads

Social Media Management

Captain Green’s social media strategy is based on building brand equity. With a multi-themed approach that focuses on products as well as renewable energy advancements. RealClicks has helped make Captain Green a frontrunner in the solar panel provider market, as well as a thoughtful solar and environmentally conscious company.

9k+

Engagements

5k+

Page Likes

287k

Reached Users

321k

Garnered Impressions

SEO

RealClicks improved Captain Green’s SEO ranking through website content development with a focus on service offerings. Content focused on keywords whilst still maintaining well-written and high quality information. This relevant and useful content saw organic traffic increase by 127% and number of top -10 keywords on Google increased by 512%.

Top Fixes
  • SEO ranking
  • Website content development
  • Keywords
  • Organic traffic increase

127%

Organic Traffic

512%

Top 10 Keywords

Content Development

Captain Green chose to have 3 blogs a month at 1000 words with integrated target keywords. These blogs boosted the SEO rating, attracted new leads, developed the brand personality and provided readers insights into solar energy and how investing in renewable energy could reduce their carbon footprints and support sustainability. These blogs were also used to drive social posts on Facebook and Instagram.

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