Project Overview

A loyal client for 9 years, Brescia is a leading importer of Italian furniture in Australia offering exclusive Italian furniture brands. They have been around for over five decades and needed a fresh modern look to reflect their brand evolution. The challenge was to remain as true as possible to the original Brescia heritage. Brescia Furniture is synonymous with quality and craftsmanship underpinned by a loyal customer base.

We wanted to stay true to these values and loyal clientele while also attracting a new generation. As such, the rebrand was a natural progression, the logo was refined from the colourful and bright original Brescia to a sleek black that instils a sense of nostalgia and heritage.

Services

• Rebranding
• Site development
• SEO
• Google Ads

Campaign Analytics

The Solution

Brescia Rebranding

• We put together a brand story to showcase what Brescia is all about. Although a household name, this is necessary to appeal to new customers who have yet to experience the world of Brescia.
• The new logo remains true to the original, yet is more refined and in line with the new brand identity. Cleaner curves for a modern look, balanced with a wide-character footprint to instil trust and a sense of history.

Site Development

• Like the new and improved logo, the new website offers a clean-cut identity and a user-friendly interface that is in line with the Brescia brand. We built a new site that supports a fresh and modern approach.

SEO

• At the beginning of the project, the website ranked on the top 10 positions of Google search results for only 8 keywords, and now it is ranking on the first page of for 86 keywords.
• From October 2018 to September 2019, the organic clicks and impressions increased by 5% and 31% respectively compared to the previous time period.

Google Ads

• This traffic source has been a mainstay of Brescia’s Online marketing for 9 years.

RealClicks has consistently managed this throughout that time and has always delivered a positive ROI.