For high ticket price items, the volume of traffic generated by your online campaign is nowhere near as important as the quality of the leads.
For a company such as Crystal Pools, each sale involves a purchaser who is making a choice about a once in a lifetime item. That choice needs to be balanced up against other big decisions, like when and where to purchase your first home. “When you’re purchasing a pool, you’re looking a luxury item,” says Andrew Rothery, Sales & Marketing Manager at Crystal Pools. “People purchasing our …
As a social media practitioner and avid personal social user, it shocked me to discover that many small businesses are still not utilising social media.
It seems that many of you guys are starting to notice this (thank god) and are getting involved increasingly. Last year there was a big upswing in small businesses getting involved with a growth recorded of 31% to 48% of you guys creating a social media presence in 2016.
However this is still a shocking adaption rate considering in Australia there are over 15 million facebook users alone! Don’t …
This year has been a big one, as a digital marketing agency, evolution and change is always around us!
To celebrate 2016 and the festive season, our staff and clients took on Sydney Harbour for an epic day of swimming and maybe just a few beverages…
Daniel from Sydney Harbour Specialists hooked us up with a splendid catamaran and there was no holding us back, a big thank you to Daniel and the crew for making the day so special for us.
Wishing all our clients and staff a refreshing break, very Merry Christmas and …
Strong Website content has never been more vital. If your site has solid ranks on Google or Social media – that has real punch – and great content is the key. Quality content builds brand equity and establishes thought leadership across industries.
Google loves to see rich case studies, industry leading blog content and thorough product reviews. Providing the users with rich experiences is part of Google’s mantra, so it’s no wonder they want to see this from their high ranking websites.
Quality site content will not just rank you better organically with search engines, but should be …
1. Intriguing calls to action.
Give the punters a reason to call. Turn that online pamphlet into a lead generating machine by asking the prospects to call or email. Throw some sizzle on the sausage with a special or sale or discount or value add or your nanna’s panties, just give them a reason to engage.
2. Put the phone number and the quick contact form in more places on the website.
What a radical idea this is, if you have the phone …
The importance of third party reviews is something no business can afford to ignore – with an abundance of information floating around the web, our tech savvy potential customers will almost immediately seek some unbiased reviews before making many different types of decisions – from ordering dinner to choosing the right builder to renovate their home.
The digital age has transformed us all into virtual detectives.
We value a recommendation from a third party much like “word of mouth” – online testimonials have become the virtual “word on the street.” Even better, video testimonials lend body …
Why you need to work with a Google Premier Partner
When it seems like every man and his dog is dabbling in online marketing, how can you tell that the agency you’re trusting your brand and products with can make the difference you’ve been looking for?
Simple… just check to see if they are a qualified Google Premier Partner!
As a Google Premier Partner, we have seen far too many half-baked ideas drain the cash reserves of hard working clients – so we put together some FAQs so you can learn all there is to …
Even though websites are visually based, an engaging website is one that delights as many senses as possible.
How is this achieved? Through seamless multimedia!
Powerful and professionally taken images, slideshows, video, audio and graphics communicate to customers why they should choose to work with your business ? but they can?t work alone. We put together our top five reasons why multimedia can make a huge bang for your buck on your website:
1. Images communicate the best experience from your business
Whether you?re looking to do a home renovation, order a special birthday cake or join a personal training studio, there?s a common …
Split testing, also known as A/B testing, is a relatively simple and cost-effective way to experiment with different types of content and creative.
What you look for in split testing is a pattern of behaviour from your audience on what sort of content or copy they prefer over another, in other words, you’re testing Item A against Item B.
While there are many things that can be examined in split testing (e.g. timing, location), we’re going to take a look at split testing creative content.
Why should I do it?
A/B testing is great for revealing information about a number of topics:
If your ad …
Social media marketing campaigns can be a very effective way to reach a large number of people that are likely to be interested in the goods and services that your company provides. Whilst Facebook has far more members that any other site and is popular with retailers that want to get a message across to a wide cross section of consumers, if your firm is primarily involved in the B2B market, LinkedIn could be a much better choice.
Making the right impression
Many retail organisations prefer PPC (pay per click) rather than CPI (cost per impression) campaigns. However, for business to …