In today’s digital world, your company’s website is the first and critical pivotal interaction with your potential clients. A website helps to build credibility and trust in a brand. It shows that you put in the time and effort to collect and effectively organize all your key information.
Therefore, it’s more crucial than ever to have a killer website as it can have a massive impact on your business, as shown below:
Today’s consumers depend on search engine results for everything from restaurant and travel recommendations to B2B service providers. Irrespective of what your company offers, target audiences are already searching for services or products using Google.
Therefore, an effective way of attracting those people is with proper search engine optimization or SEO. The result of good SEO in a killer website includes increased, high-quality traffic, enhanced authority or credibility within your niche and also outranking your competitors.
User Experience (UX)
The user experience or UX is the experience that your visitors have when they interact with your website. UX is critical in getting your potential clients to browse through your website and is the basis of good organic ranks. These actions include making a quote request, submitting the contact form or even buying.
You only have around ten seconds to persuade a visitor on your website to stay and keep browsing. Also, besides that initial attraction, the content, CTA’s and responsiveness should also convince them to go deeper into the website. So, UX is all about making the website aesthetically attractive, informative, easy to access and navigate and even enjoyable to use.
Conversion not only includes sales but also covers people who request quotes, call you, fill out the contact forms or make appointments. The conversion refers to any desired step that the visitor takes that helps to bring your business much closer to closing the sale.
The primary reason for participating in the online market is to convert your web traffic into clients for your company. Hence, your website, campaigns and sales processes must be in sync to deliver more value to your customers.
Integrating e-commerce into your website offers your clients more convenience by allowing them to shop online whenever they want. Also, unlike a marketplace where your products would be listed generically with restrictions on word count or logo usage, your e-commerce store allows more customization and branding. And as your brand awareness continues to grow, your sales increase as well.
You can run different marketing campaigns and promotions to get better sales through your e-commerce store compared to your physical stores. It opens up your business into new markets as you are no longer limited by location, space or time.
The functionality of your website means that it is easily findable, accessible and usable. The focus here is simple design elements to improve navigation and drive conversions. Faster load times and responsiveness also contribute to better functionality.
With most web traffic coming from smartphones, your website must work well across all platforms, especially mobile devices. Functional designs translate better to smaller screens and are also easy to update.
Users Have High Expectations
Very often, users aren’t just looking for an online brochure when they look at your website, but instead, they have very high expectations. They expect modern design, easily readable content, clear navigation, fast loading pages, distinct service or product benefits, brand personality, consistent messaging and that unique wow factor.
Once you understand your audience’s high expectations and consistently deliver on them, you’ll effectively be a step above your competition.
Assuming you use great design and strategy when building your website, you won’t need to keep updating it regularly, besides the regular blog posts. And since the site will always be live, potential clients can easily access it and learn about your products or services at any time.
Clients can even make purchases without your input, which means your business is always running 24/7, even during the holidays. Ready for your killer, high-quality website? Contact Real Clicks today to arrange a consultation.