If you are part of a large company or corporation, you’re probably used to working with big marketing agencies to craft and execute campaigns for your brand. But have you considered the benefits of working with a smaller agency instead?
Boutique marketing agencies have a lot to offer — whether you’re a small business or a massive corporation. In fact, there are a few areas in which small agencies can outperform their big-name competitors, according to RealClicks Managing Partner, Shannon Hadley.
“The holy grail of marketing is fast, good and affordable.’ Traditionally, the advertiser can only get two of the three,” he said. “But small agencies can be faster, have the talent and tech to be good, and usually have better price points for service. Small agencies can deliver the holy grail of marketing.”
Interested in learning what your company can gain from working with small agencies? Read on to find out.
Smaller agencies are leaner and more flexible
When you work with a big marketing agency, there’s a good chance that you’ll be dealing with many different people in various departments and roles. It can be harder to push things through due to organisational requirements and communication gaps across time zones.
On the other hand, bespoke agencies offer a centralised experience. Team members work together more closely, so it’s easier to reach someone and quickly align priorities. And since you’re working with a smaller group, you won’t experience as many delays due to red tape or bureaucratic policies.
You’ll get more bang for your buck
If your budget is looking tight this year, you’ll need to evaluate your agency options wisely. Large marketing agencies can charge sky-high prices because of their recognisable brand name and long list of clients. But that doesn’t necessarily mean that their quality of work is better than what you would get from a small agency.
Partnering with boutique agencies allows you to get more from your marketing dollars. You’ll work with a dedicated team of creatives who are passionate about what they do and eager to deliver for your company.
Small agencies are committed to your success
For smaller agencies, landing (and retaining) a big corporate client is incredibly valuable. Often, these teams tend to be more invested in their client work than their large-scale peers. Ultimately, your marketing success is their company’s success, so these agencies are focused on doing a great job.
Small agencies can’t afford to submit subpar work because it could cost them a large portion of revenue and ruin the reputation of their entire business. Of course, big agencies don’t want to lose clients either, but the impact isn’t nearly as severe as it would be for a boutique agency.
Even if you know what you’re looking for, choosing an agency can be a challenging and high-stakes process. You don’t want to waste time on an agency that isn’t a good fit, but you want to get your campaigns running as soon as possible.
At RealClicks, we work with our clients to add real value and generate real results for their business. Our full-service online agency offers a range of marketing services, including SEO, social media, and content development.
Learn about how we can drive results for you by getting in touch with us.