As your business grows, you need to implement processes and technologies to help you stay organised. With just a click, you should be able to find a lead or contact’s details, understand how they’re engaging with your team, and see how they’ve responded to your marketing campaigns.
With a customer relationship management (CRM) platform, you can do precisely that. But the CRM space is crowded, and business leaders often find it challenging to determine which vendor best suits their needs.
In this post, we’re highlighting three of the most popular CRMs on the market right now: Salesforce, HubSpot, and Zoho. Take a look and explore what each of these offers and how much it will cost you.
In terms of brand recognition, Salesforce holds the top spot in the CRM space. The San Francisco-based company started in 1999 and currently has about 20% of CRM market share.
In recent years, Salesforce has acquired several companies (including marketing automation and BI tools) and integrated them into their ecosystem. By offering this level of seamless cross-platform integration, it’s easy to understand why more than 150,000 companies around the world use Salesforce.
If you’re expecting your business to scale quickly, Salesforce might be a good option for you. They have a dedicated small business offering, with a platform that’s designed to grow with you — even up to enterprise level.
Depending on the features you need, you can try Salesforce for free for 30 or 90 days. After your trial ends, prices start at $35/mo. per user.
If you need a basic CRM, HubSpot is a worthy contender. The company is well-known for its free CRM product, which allows salespeople to log activity, track deals, manage pipeline, and measure KPIs. For bonus features like automated outreach and email insights, you can also sign up for HubSpot’s Sales Hub.
HubSpot’s CRM isn’t the most robust platform on the market, but it integrates seamlessly with the company’s (paid) marketing automation software — making it easy to align sales and marketing.
No matter how many users you have, HubSpot CRM is free. But if you want to go beyond basic features, you’ll need to pay for access to their Sales Hub, which starts at $60.80/mo. for two paid users.
Like Salesforce, Zoho is well-known for its diverse solution offering, including tools for sales, marketing, finance, IT, and customer support. What makes Zoho particularly appealing, however, is its budget-friendly pricing scheme.
Even on its most affordable tier, Zoho offers all of the must-have CRM features, including leads, contacts, accounts, sales forecasting, and more. With more than 50 million users, Zoho is an excellent option for businesses of all sizes.
If you need three or fewer licences, you can use some of Zoho’s basic features for free. Paid access begins at $18.70/mo. per user.
At RealClicks, we’re committed to supplying all of our clients with the very best in CRM support. That’s why we opted to make Zoho our CRM of choice – to allow our clients to derive more value from their CRM.
“Zoho has all the tools without the ridiculous prices of other CRMs,” says RealClicks Managing Director, Shannon Hadley. “RealClicks has used Zoho CRM in-house for the last 10 years. We could never recommend a CRM we are not prepared to use ourselves.”
To learn more about RealClicks and how we can support your company’s growth, visit our website or call us on 1300 064 668.