In this new decade, consumers are savvier than ever, and with so many options to choose from, capturing their attention is key to staying power and brand resonance. If your company is at a standstill or feels outdated, then you need to consider a re-brand or brand refresh to attract new customers and retain current ones.
If you want to remain relevant in a competitive market, your brand must be on point.
To determine if your brand needs some reviving, examine your current brand and all touchpoints.
Here are some factors to consider when evaluating where your brand stands:
Get with the times
As consumers and market tastes evolve rapidly, your business must stay on top of these changes. For instance, it is important to take note of broader changes in the market without getting too caught up in what is trending and losing authenticity. Social media platforms offer a great window into the community and as these platforms develop, your brand must adapt. Building a solid brand image will require tapping into these factors, and most importantly listening to what your customers are saying to ensure you are evolving consistently.
Know your Audience
If your branding isn’t directed at a specific target market or there is a disconnect between your customers and product positioning, then you must reevaluate your position. Take advantage of insights and position your product to reach your audience in a more meaningful way such as aligning your brand with your existing clientele. Rebranding is an effective way to expand brand reach.
Brand messaging and visual identity don’t align
If your logo isn’t relevant to your brand or maybe it once was, but you have simply outgrown it, then a new vibrant look to your visual identity can evoke engagement to reboot existing user expectations. Nonetheless, consistency is key to a successful marketing strategy, so it’s not surprising that all brand elements must work coherently together to solidify your brand message. Aligning visual identity and marketing strategies is essential to brand identity and customer experience.
User Experience
As the digital landscape continues to evolve, outdated website designs will no longer suffice. A website must be both user-friendly and optimised to generate growth. Your website design is the biggest expression of your brand and business goals. As such, it is important for a website to be fully functional and integrated to help drive sales and grow your audience. Aim for a seamless user experience that will increase engagement and decrease bounce rate.
If any of these points are true for your brand, then it is time you consider a rebrand. With that being said, it can be hard to change old designs for a new identity, especially if you have been in business for a while. However, you must keep an open mind or risk becoming irrelevant.
Are you ready to refresh your brand?
Brand evolution is a part of the process, so recognise it, embrace it, and grow.
For a better idea of what a brand revision can look like, check out or re-branding case studies. If you are ready to evolve your brand, get in touch with the team at Realclicks today.
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