1. Intriguing calls to action.
Give the punters a reason to call. Turn that online pamphlet into a lead generating machine by asking the prospects to call or email. Throw some sizzle on the sausage with a special or sale or discount or value add or your nanna’s panties, just give them a reason to engage.
2. Put the phone number and the quick contact form in more places on the website.
What a radical idea this is, if you have the phone …
The importance of third party reviews is something no business can afford to ignore – with an abundance of information floating around the web, our tech savvy potential customers will almost immediately seek some unbiased reviews before making many different types of decisions – from ordering dinner to choosing the right builder to renovate their home.
The digital age has transformed us all into virtual detectives.
We value a recommendation from a third party much like “word of mouth” – online testimonials have become the virtual “word on the street.” Even better, video testimonials lend body …
Why you need to work with a Google Premier Partner
When it seems like every man and his dog is dabbling in online marketing, how can you tell that the agency you’re trusting your brand and products with can make the difference you’ve been looking for?
Simple… just check to see if they are a qualified Google Premier Partner!
As a Google Premier Partner, we have seen far too many half-baked ideas drain the cash reserves of hard working clients – so we put together some FAQs so you can learn all there is to …
Split testing, also known as A/B testing, is a relatively simple and cost-effective way to experiment with different types of content and creative.
What you look for in split testing is a pattern of behaviour from your audience on what sort of content or copy they prefer over another, in other words, you’re testing Item A against Item B.
While there are many things that can be examined in split testing (e.g. timing, location), we’re going to take a look at split testing creative content.
Why should I do it?
A/B testing is great for revealing information about a number of topics:
If your ad …
Social media marketing campaigns can be a very effective way to reach a large number of people that are likely to be interested in the goods and services that your company provides. Whilst Facebook has far more members that any other site and is popular with retailers that want to get a message across to a wide cross section of consumers, if your firm is primarily involved in the B2B market, LinkedIn could be a much better choice.
Making the right impression
Many retail organisations prefer PPC (pay per click) rather than CPI (cost per impression) campaigns. However, for business to …
Search Engine Optimisation (SEO) still holds the mantle as on one of the most important online marketing tools a business can use – and that importance is only growing.
SEO involves the organic use of keywords and phrases that are relevant to the product and service that your customers would use to look for a business like yours. For example, a general dentist would not go astray using words and phrases such as: emergency dental, root canal, teeth cleaning, teeth whitening, children’s dentist, dental cavities, tooth filling etc.
With so many opportunities available through …
Why your fingers do the walking
Many of us can still remember how the emergence of mobile phones in the general consumer space changed the way people ran their businesses and lives – mobiles created an invisible tether so you could always be in touch.
The advancements of smartphones, however, have not just expanded the simple call and text functions – they have created new windows of opportunity for people to socialise and shop at their …
The history of written word dates back to 3,200BC, with several independent civilisations seen to create their own forms and systems between 3,200BC and 600BC. The written word was transformative in human history for a number of reasons:
Information could be recorded accurately without the failings of human memory
News could be transported across great distances
Data and stories could be duplicated
History and culture could be preserved without the need for a living remnant
New information and instructions could be created and shared with anyone who can read
Since then, technological advances such as the print press made reading and writing more accessible and …
Whether you like it or not, Google AdWords has become an integral part of successful online marketing – Google.com.au possesses 90 per cent of all the search volume in Australia with a majority of searches focused on finding products and services.
Globally, Google AdWords is making huge waves in the advertising space. In 2006, Google reported advertising revenues in excess of $10.5 billion, and while Google remains cagey about their revenue outcomes, rumour has it that in 2012 they earned over $16 billion – looks like those little ads on your search engine results add up to some big business dollars, …