As marketing becomes increasingly data-driven, many marketers have started to focus their efforts on tactics that directly connect to revenue. As a result, certain marketing activities (like branding) have become less of a priority because they aren’t as easy to measure.
However, creating a strong and recognisable brand remains an essential part of building a successful business. These days, Facebook advertising is one of the best branding tools that marketers can use to boost their brand and create awareness among their target buyers.
When implemented as part of an integrated digital marketing strategy, Facebook advertising can be a game-changer for your business. In this post, we’ll take a look at how this versatile marketing tactic can increase your following and grow your customer base.
Why use Facebook advertising?
As a bit of background, let’s quickly discuss why Facebook is so important for marketers and business owners. Facebook has about 2.7 billion monthly active users, making it the most used social media network in the world. With numbers like that, it’s safe to assume that a significant portion of your target audience is on Facebook — making it a great place to capture their attention.
In terms of its advertising solutions, Facebook allows marketers to promote their business in several ways. You can set up multimedia ads in people’s newsfeeds, through Facebook stories, in Messenger, and more. There’s also the option to target people by location, age, gender, interests, and many other criteria, which is especially important for brick-and-mortar businesses who are looking to draw new customers to their shop.
With extensive reach and sophisticated targeting capabilities, Facebook has positioned itself as a must-have in the modern marketer’s toolbox. Not to mention, advertising through the platform is becoming more cost-effective. Last year, ad impressions on Facebookgrew by 37%, and ad prices decreased by 6%.
How to grow your brand on Facebook
As Facebook has turned into a valuable marketing tool, its ad functionality has become more robust. These days, the platform will optimise your ads to fit the objective of your campaign. Advertising objectives include lead generation, app installs, and traffic, but the brand awareness option is the best option for brand-building purposes.
On Facebook, brand awareness ads are specifically designed to help increase brand recall of your advertisements. Depending on your business and your goals, running these types of campaigns to your ideal audience can build up brand recognition in their minds.
Even if they aren’t ready to buy your product or service at the time that they view your ad, you’re putting your business at the forefront of their minds. As a result, they’re more likely to remember (or at least recognise) your company name when they’re actively seeking out products in your category.
At the same time, maintaining an ongoing presence on social media (where your target buyers spend their time) allows prospective customers to learn about you on their own time. It’s a smart way to grow your following, creating a place for existing clients and potential buyers to interact with you.
It’s clear that Facebook advertising is an effective way to build your brand, but it represents just one part of an effective multi-touch marketing approach. When used in parallel with acquisition channels like SEO and SEM, you can truly maximise the benefits of a branding campaign.
Get in touch with one of our Facebook advertising experts here to find out how Real Clicks can build your brand.