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Five reasons to have multimedia on your website

Even though websites are visually based, an engaging website is one that delights as many senses as possible.
How is this achieved? Through seamless multimedia!

Powerful and professionally taken images, slideshows, video, audio and graphics communicate to customers why they should choose to work with your business ? but they can?t work alone. We put together our top five reasons why multimedia can make a huge bang for your buck on your website:

1. Images communicate the best experience from your business

Whether you?re looking to do a home renovation, order a special birthday cake or join a personal training studio, there?s a common …

How does split testing creative work?

Split testing, also known as A/B testing, is a relatively simple and cost-effective way to experiment with different types of content and creative.

What you look for in split testing is a pattern of behaviour from your audience on what sort of content or copy they prefer over another, in other words, you’re testing Item A against Item B.

While there are many things that can be examined in split testing (e.g. timing, location), we’re going to take a look at split testing creative content.
Why should I do it?
A/B testing is great for revealing information about a number of topics:

If your ad …

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