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LinkedIn Advertising

Social media marketing campaigns can be a very effective way to reach a large number of people that are likely to be interested in the goods and services that your company provides. Whilst Facebook has far more members that any other site and is popular with retailers that want to get a message across to a wide cross section of consumers, if your firm is primarily involved in the B2B market, LinkedIn could be a much better choice.
Making the right impression
Many retail organisations prefer PPC (pay per click) rather than CPI (cost per impression) campaigns. However, for business to …

4 reasons why SEO is more relevant than ever


Search Engine Optimisation (SEO) still holds the mantle as on one of the most important online marketing tools a business can use – and that importance is only growing.
SEO involves the organic use of keywords and phrases that are relevant to the product and service that your customers would use to look for a business like yours. For example, a general dentist would not go astray using words and phrases such as: emergency dental, root canal, teeth cleaning, teeth whitening, children’s dentist, dental cavities, tooth filling etc.
With so many opportunities available through …

Mobile Device Revolution

Why your fingers do the walking




Many of us can still remember how the emergence of mobile phones in the general consumer space changed the way people ran their businesses and lives – mobiles created an invisible tether so you could always be in touch.

The advancements of smartphones, however, have not just expanded the simple call and text functions – they have created new windows of opportunity for people to socialise and shop at their …

Display Advertising – The next BIG thing

Magic words
The history of written word dates back to 3,200BC, with several independent civilisations seen to create their own forms and systems between 3,200BC and 600BC. The written word was transformative in human history for a number of reasons:

Information could be recorded accurately without the failings of human memory
News could be transported across great distances
Data and stories could be duplicated
History and culture could be preserved without the need for a living remnant
New information and instructions could be created and shared with anyone who can read

Since then, technological advances such as the print press made reading and writing more accessible and …

Does Adwords really work?

Whether you like it or not, Google AdWords has become an integral part of successful online marketing – possesses 90 per cent of all the search volume in Australia with a majority of searches focused on finding products and services.

Globally, Google AdWords is making huge waves in the advertising space. In 2006, Google reported advertising revenues in excess of $10.5 billion, and while Google remains cagey about their revenue outcomes, rumour has it that in 2012 they earned over $16 billion – looks like those little ads on your search engine results add up to some big business dollars, …

Tee-ing up the perfect campaign

Last month we were fortunate to host the grand opening of our little, one-hole, office put-put green – Exciting times!

While none of us are likely to take the mantle as the next Jason Day, the glory of conquering the put-put will make it a hotspot for Thursday and Friday night tournaments.

As we were celebrating the put-put’s maiden round – where all of us were yelling out somewhat questionable advice to the player – it occurred to me that the humble little put-put, and it’s bigger 18-hole brother, have more in common with planning and executing digital marketing campaigns than what …

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